Sandals Resorts International (SRI) will commemorate the life of late founder and chairman Gordon “Butch” Stewart in a series of on-property and digital happenings timed to honour Mr. Stewart’s July 6 birthday.
On property, each resort will be presented with a specially framed photograph of the founder which will be displayed in a prominent position for viewing by guests, team members, and visitors.
In addition, each resort will introduce an Ocean Lookout, a favourite spot identified at each hotel that was special to Mr. Stewart for its stunning views of the sea.
Every Ocean Lookout will be accompanied by a plaque with the following inscription: "My idea of luxury is being by the sea…’ - Gordon “Butch” Stewart, Founder, Sandals Resorts. As it was for our founder, may the Caribbean be an endless source of inspiration, peace, and pure joy.”
“These are small ways of honouring big things that were important to my dad,” said SRI executive chairman Adam Stewart. “My father’s image, displayed with honour in our resorts, is important. It shows the world that behind our brands, we are a sixth-generation Jamaican family with roots firmly planted in the Caribbean. It’s why establishing a place with spectacular views of the ocean was so significant."
"Everything we do begins where the sea meets the sand. Outside of being a tourism leader, my dad grew up on a beach and enjoyed the simple things in life. He loved being surrounded by the sea, chatting with friends and playing dominoes. Family and the Caribbean is who we are, and he gave that to us. In fact, one of his favourite sentiments was ‘wanting our guests to feel like family when they are with us.’ Today, we take this moment to celebrate him and honour how deeply missed he is."
Those following the brand's digital channels will have the opportunity to hear thoughts from Gordon “Butch” Stewart in his own words and learn more about his life by visiting “Remembering Gordon “Butch” Stewart, an online page celebrating the stories, impact and remembrances of this true visionary.
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