Sandals Resorts International (SRI) has announced the 40th anniversary of its flagship brand for couples-only, Sandals Resorts.
Since opening its doors in Montego Bay on Nov. 27, 1981, the luxury all-inclusive brand is celebrating its milestone anniversary by honouring the legacy of its founder, the late Gordon ‘Butch’ Stewart, and shining a light on the impact of tourism on local Caribbean communities.
The company is also turning the clock back with nostalgic fun planned across all Sandals all-inclusive resorts, and will continue with additional surprises to be unveiled throughout the year.
“This year marks an incredible milestone for Sandals Resorts, and it’s especially meaningful as we take this moment to honour what my father created and carry on his revered legacy across the Caribbean,” said SRI Executive Chairman Adam Stewart. “Since the flagship opening in 1981 at Sandals Montego Bay, we have continued to elevate and lead the all-inclusive resort space. More than that, we have demonstrated that some of the industry’s most exciting and lasting hospitality innovation is created in the Caribbean. I’m proud to celebrate this milestone for our company alongside our Sandals family as we look to the next 40 years of inspired Caribbean vision and innovation.”
A big announcement
In honour of Sandals’ late founder Gordon ‘Butch’ Stewart and his legendary entrepreneurial spirit and lifelong belief in the power of education, Sandals Resorts International announces the construction of the Gordon “Butch” Stewart International School of Hospitality and Tourism at The University of the West Indies (The UWI) and in conjunction with Florida International University’s (FIU) Chaplin School of Hospitality & Tourism Management.
Both leaders in tourism education, FIU in partnership with The UWI, will develop the next generation of international tourism and hospitality leadership, through fully accredited undergraduate and graduate programming.
The new school will be located on the Western Campus of The University of the West Indies, Mona in the Caribbean’s tourism capital of Montego Bay.
40 for 40 initiative
Although not a term when Sandals was founded four decades ago, the spirit of corporate social responsibility (CSR) has been part of the fabric of the company since its founding.
“The link between tourism and the wellbeing of the local Caribbean communities where we operate is undeniable,” said Adam Stewart.
In honour of the company’s 40th anniversary, Sandals Resorts International, together with the Sandals Foundation, is identifying forty projects that best showcase the incredible link between tourism – the region’s most influential industry – and its power to transform Caribbean communities and improve lives.
Projects will be selected across five main areas: supporting local farmers, hospitality training & certification, preserving natural resources, harnessing unique artisan crafts and community outreach.
Sandals Resorts is launched its first-ever podcast, “Sandals PalmCast,” giving listeners the inside scoop on all the latest happenings across the resorts with 13- to 20-minute-long episodes featuring expert insights, resort overviews, and special interviews with surprises along the way.
With an average repeat guest rate nearing 50 per cent, Sandals’ guests are immensely loyal and eager to learn about the latest happenings on resort and throughout the Caribbean from Sandals Resorts, a valued Caribbean brand ambassador.
A nod to nostalgia
As the inventors of the swim-up bar, Sandals knows a thing or two about pouring the perfect poolside cocktails.
The brand is celebrating by creating some new favourites and bringing back some originals.
Guests can take a sip down memory lane while perusing the side-by-side 1981/2021 cocktail menu to switch between tastes without having to use time machine to get there.
All Sandals Resorts will also debut new poolside service serving up a Caribbean-inspired snack & cocktail menu so guests can lounge poolside for longer.
Additionally, bars and restaurants throughout the brand will debut a new hand-crafted cocktail experience consisting of eight new curated cocktails using distinctive flavor blends, premium liquor, fresh ingredients, and hand-picked herbs from local farms.
Sandals guests can party like it’s 1981 with special weekly poolside celebrations to commemorate 40 years of fun.
Guests can soak up the sun while the past meets the future brought to life by live DJs spinning inspired music and bartenders serving up classic craft cocktails.
Vintage retail collection
Sandals Resorts is launching an EST. 1981-inspired vintage t-shirt and retail collection available in all Beach House resort shops.
Guests can choose from ten nostalgic and vibrant designs that pay homage to Sandals’ founding era style, available for purchase beginning in November.
In addition to on-property plans, lucky Sandals Select Rewards members and long-time Certified Sandals Specialist travel advisor partners will also be treated to returning guests dinners whilst staying at the resorts.
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