Despite the economic downturn in tourism due to COVID-19, Sunwing Travel Group is still moving forward in establishing its brand in Barbados, reports say.
In a letter introducing itself, SD Barbados Limited, a division of Toronto-based Sunwing Travel Group, said: “Our commitment to Barbados has not wavered, and we are forging ahead – albeit slightly delayed due to the present global climate – with our plans to add the beautiful island of Barbados to our Royalton Luxury Resorts destination portfolio.”
The news was first reported by local news outlet Barbados Today.
SD Barbados Limited was recently responsible for the renovation and rebranding of the Discovery Bay Hotel in Holetown, a project that started in 2018 when Sunwing partnered Rex Resorts, which owned the property at that time.
“Through our subsidiary Blue Diamond Hotels and Resorts Inc., the Starfish Discovery Bay Resort joined the portfolio as a mid-range all-inclusive property enjoyed by families, couples, and singles,” the letter reads. “However, against the backdrop of a deficit in new luxury hotel projects on the opulent west coast of the island, the acquisition created a prime opportunity to establish a hotel product in keeping with the luxurious signature of Barbados’ Platinum Coast.
In turn, it was unanimously decided to rebrand Discovery Bay.
A timeline was established to "introduce the west coast of Barbados” to the luxury Royalton product, “which is devoted to providing the sophisticated traveller with a unique up-market, all-inclusive experience,” the company writes.
The group says the new Discovery Bay property will operate at the standards of its Royalton properties found elsewhere in the Caribbean.
“With an extremely successful track record in the Dominican Republic, Jamaica, St. Lucia, Antigua, Grenada, and Cuba, Blue Diamond Hotels & Resorts proposes a US$200 million, modern All-In Luxury (all-inclusive) resort on an approximately 4.5-acre beachfront site at Trents, Holetown St James,” the group writes.
The property specifics include:
- A seven-storey “modern-luxury designed structure” with levels across individual buildings ranging from two, four, six and seven stories.
- Four distinct buildings including the Chairman Building, the Diamond Club and the Royalton.
- Eight room categories ranging from Luxury Junior Suite King to Luxury Junior Suite Double with Swim Up to Luxury Chairman Two Bedroom – totalling 250 rooms.
- Gym, pool, watersports and children’s recreational areas.
- Four restaurants, five bars and lounges, spa, beauty salon, and a retail shop.
The group says the property extends onto an additional parcel of land on the Jamestown neighbourhood boundary, “which will be beautified,” and will lead to the creation of 600 jobs.
“Considering the COVID-19 pandemic, we are also eager to contribute and donate to the health and safety practices on island where possible,” the company added.
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