Nobu Hospitality will bring its iconic luxury hotel and dining brand to the beachfront community of Danang, Vietnam, the company announced on Tuesday (Aug. 9).
In partnership with Viet Capital Real Estate (VCRE) and Phoenix Holdings, the first Nobu Hotel, Restaurant, and Residences in Vietnam promises “elegantly-designed interwoven spaces” that realign the traditional beach hotel with a destination urban resort for vacation, entertainment, or business, according to a press release.
Phoenix Holdings is a family investment office and parent organization which manages many enterprises – its Chairman is Henry Nguyen, vice- chairman and founding owner of Los Angeles Football Club (LAFC) in Major League Soccer and is the CEO of Timo Digital Bank.
Danang is a beach city on the South-Central Coast of Vietnam, flanked by the Pacific sea waters to the east and the Annamite Mountain range to the west, known for its sandy beaches and history as a French colonial port.
The city is near several UNESCO sites including the Imperial City of Hue, the Old Town of Hoi An, and the My Son ruins.
Situated along Danang's My Khe beachfront on Vo Nguyen Giap Street, Nobu will build a 43-story tower (the tallest building in the city) and will offer a world-class dining and entertainment destination with some of the most spectacular views anywhere in the region.
The hotel will have 200 guest rooms, including 18 luxurious suites, expansive meeting and event space, and a state-of-the-art wellness and fitness facility.
In addition, there will be 271 stylish residential units offering one, two, and three-bedroom configurations as well as two skyline penthouse units, adding to Nobu Hospitality's growing portfolio of private residences.
The Nobu destination will combine modern, forward-thinking design touches, Nobu's signature elegance and minimalism and the traditions of Japanese design.
Situated below the hotel and residences, the Danang City Centre podium will offer high-end retail shopping, an upscale Chinese restaurant, a modern Vietnamese fine-dining restaurant, and an American steakhouse.
A cocktail bar and lounge will be positioned on the rooftop of the building, offering views for sunset drinks and after-hours entertainment in Danang.
"We are excited to further expand into the Asia Pacific region and bring Nobu to the Vietnam market, a rapidly growing tourist destination, with one of the most beautiful and desirable locations in Danang,” stated Trevor Horwell, CEO of Nobu Hospitality. “Our partners at VCRE are passionate supporters of the Nobu brand and share our commitment in growing Nobu Hospitality in other destinations in Vietnam.”
“We are confident that the Nobu brand will attract visitors both locally and from around the world to stay and become residents of Nobu Danang which will be crafted as dynamic urban resort."