Jamaica is set to welcome 3,000 new hotel rooms by 2021, after the island's Minister of Tourism, the Honourable Edmund Bartlett, secured an investment of USD $750M between H10 Hotels and Princess Resorts.
H10 Hotels currently operates more than 55 hotels in 18 destinations, and will add 1,000 new rooms in Trelawny at a value of approximately USD $250M.
Princess Hotels and Resorts has 19 hotels, and will construct 2,000 new rooms in Hanover, valued at approximately USD $500M.
Transforming Jamaica's tourism product
“The value of this investment cannot be overstated as it will transform our tourism product and allow for heavier marketing of the destination," Minister Bartlett said. "More rooms mean more visitors and more visitors mean more foreign exchange earnings and ultimately more economic growth, which is in line with our 5x5x5 growth strategy.”
Currently Jamaica’s room stock is 32,000. As part of the Ministry’s 5x5x5 growth strategy, the aim is to have 15,000 additional rooms by 2022.
“These mega projects are ready to go. Funding is in place, lands have been purchased and development ready to begin following the requisite approvals being granted. In fact, H10 will officially break ground on February 6 and Princess Hotels will do so by mid-February,” added Minister Bartlett.
The plan for more hotel rooms in Jamaica was made at FITUR, the largest International Tourism Trade Fair for inbound and outbound Ibero-American markets, held in Spain. Minister Bartlett is currently participating in FITUR, and he will also host business meetings with tour operators, airline representatives and other industry partners. He will also meet with the chair persons from major Spanish investors such as Iberostar, Grand Bahia, Grupo Pinero and Grand Palladium.
The Minister is accompanied by Director of Tourism, Donovan White, and the Ministry’s Senior Director for Corporate Communications Fiona Fennell. Minister Bartlett and delegation are scheduled to return to the island on January 27, 2019.
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