Wednesday,  May 18, 2022  9:29 am

Hawks Cay looking to grow Canadian market

Hawks Cay looking to grow Canadian market
Sheldon Suga, vice-president, managing director, Hawks Cay Resort; Holly Zawyer, vice-president, Cheryl Andrews Marketing Communications & Matt Lawrence, director of marketing, Hawks Cay Resort
Blake Wolfe

Blake Wolfe is an award-winning journalist and editor, who joined PAX after nearly 10 years in Canada’s newspaper industry. In addition to PAX, his work has been featured in publications such as the Metroland Media group of newspapers and the Toronto Sun.

“We like to say we’re the only key you’ll need,” Matt Lawrence, director of marketing for Hawks Cay Resort told PAX at an intimate dinner this week showcasing the property’s Canadian-friendly qualities.

Having recently completed a full-scale, multi-million dollar renovation in April 2016, the Hawk’s Cay Resort team shared a number of on- and off-property developments, including a more focused approach on expanding their reach in Canada.

“Canada is a market we’re certainly looking to grow,” Lawrence said. “Canadian travellers have short booking windows, so they book their vacation time without knowing where they want to go, which allows them to take advantage of our short-term deals.”

“They also do extended stays, and take advantage of our shoulder season, which is good for us.”

Keeping in mind Canada’s long-loved pastime of escaping the winter in favour of tropical destinations, Hawks Cay Resort offers a wholesome, action-packed and leisurely vacation experience which is ideal for families – in particular, multi-generational travel.

Situated on the intimate tropical isle in the Florida Keys, Hawk’s Cay Resort’s 60-acre property is centered around a choose-your-own-adventure holiday style, with 427 guestrooms and private villas, five restaurants, an on-site marina offering fishing and boat charters, a full-service spa and numerous activities for kids and teens.

“The key we live on is its own destination,” Lawrence explained, pointing out the AAA Four Diamond Award-winner’s potential to provide whatever experience – be it adventurous, relaxing, romantic or fun-filled – Canadians may be in the mood for. “There’s very few resorts offering all that you can find at Hawks Cay.”

Photo: Jason Stemple

In addition to its five swimming pools, the property also boasts a saltwater lagoon, and access to activities such as Segway tours, snuba diving, paddleboarding. There’s also a strong emphasis on children’s programming, such as their newly introduced Camp Hawk Environmental Education Program, which invites kids aged five to 12 to learn about Florida’s complex ecosystem.

Hawks Cay Resort’s renovation highlights include the property’s Marina Walk, which now includes shops, entertainment and the new restaurant Angler and Ale, which offers over-water patio dining. The adults-only Oasis has new private cabanas, the kids’ activities centre, Coral Cay, received renovations to its popular Pirate Ship Pool and Splash Zone, while the resort’s Calm Waters Spa and meeting facilities (which can accommodate up to 600 people) also received fresh new refurbishments.

The $39USD resort fee includes access to the kids club, WiFi, all pools and a number of other activities and programs, while restaurant meals, water sports and spa treatments are available a la carte.

Keeping in mind Canada’s well-known proclivity for all-inclusive vacations, Canadians rate first among Hawks Cay Resort’s foreign visitors, followed by the UK.

According to Lawrence, the designation represents a wealth of potential for both the property and Canadian guests alike.

“We’ve recognized Canada’s preference for all-inclusive experiences,” he told PAX, explaining that as such, Hawks Cay Resort has developed a number of Canadian-focused offerings to meet the demand for more inclusive packaging.

Such initiatives include bed and breakfast packages, an on-site supply store for price-conscious guests, room keys which double as charge cards and a specially-designed Hawks Cay Christmas package which includes two-for-one kayaking and Segway experiences, discounted spa services, and cocktail samplers.

Lawrence added that the resort has been meeting with Sunwing Vacations to promote the Christmas package, and that a stop sell on Saturdays is also in the works.