Saturday,  May 21, 2022  8:22 pm

PHOTOS: New Hard Rock Hotel debuts in Midtown Manhattan

  • Hotels
  •   04-26-2022  2:22 pm
  •   Pax Global Media

PHOTOS: New Hard Rock Hotel debuts in Midtown Manhattan
Hard Rock Hotel New York has made its rocking debut in Manhattan. (Hard Rock International)
Pax Global Media

Hard Rock International has opened its much-anticipated Hard Rock Hotel New York. 

Located in the heart of Midtown Manhattan, steps away from Radio City Music Hall, Rockefeller Center and the Theatre District, Hard Rock Hotel New York offers a backstage pass to the city's historic Music Row, honouring its legacy through intricate design, curated amenities, and award-winning guest experiences.

"New York City is one of the greatest cities in the world and we are honoured to open our doors to locals and travelers looking for a best in class hotel, dining, and entertainment experience," said Jim Allen, chairman of Hard Rock International. "Hard Rock has had a presence for decades in the City, but this location will deliver an entirely new experience from the brand that's been synonymous with music and entertainment for over 50 years."

Second floor lobby reception at Hard Rock Hotel New York. (Hard Rock International)

Dynamic Entertainment

Paying homage to Music Row, the mecca of recording studios and music stores that once lined 48th Street, Hard Rock Hotel New York offers live music across all public spaces with a dynamic approach to entertainment.

As part of a brand partnership between Hard Rock International and Audacy, one of the largest broadcasters in the United States, Hard Rock Hotel New York is home to an integrated Audacy Live state-of-the-art performance studio and entertainment hub. 

NYY Steakhouse. (Hard Rock International)

A series of recording sessions, live events, and intimate performances from A-list artists will be featured on an ongoing basis.

The Venue on Music Row is the hotel's show stopping feature with an extraordinary entertainment space spanning two floors inspired by New York from a bygone era when jazz clubs, speakeasies, and dinner-theatre performances reigned supreme. 

The Venue is set to be a must-visit destination, playing host to world class entertainment performances as well as fashion shows, after-parties, and gala dinners for some of the city's most sought-after moments.

The Venue. (Hard Rock International)

Striking accommodations

Hard Rock Hotel New York features 446 guest rooms and specialty suites offering floor-to-ceiling windows that showcase the city's vibrant energy. 

The rooms are designed with striking blue tones and gold accents, which are inspired by the city lit up at dusk, when the night falls and marquee lights shine. 

Superior room with king bed. (Hard Rock International)

Guests will find iconic imagery of notable artists printed on glass doors along with sound wave carpet patterns and sculptural artwork above the headboards. 

With a variety of room types ranging from well-appointed King Rooms to Platinum Suites with terraces, each features Kimono robes, Lavazza espresso, Rock Spa bath products, and high speed Wi-Fi to complete the act.

Sitting atop the 36th floor is the jewel of the Rock Star Suite, a glass-enclosed penthouse with expansive city views, original contemporary artwork, bespoke music memorabilia, and one of the largest terraces for entertaining in New York City at 1,600 sq. ft. 

Rock Star Suite bedroom view. (Hard Rock International)

The sleek interior design includes double height ceilings and rich tones and textures creating an inviting and timeless space. 

On its first level, the suite features an open-plan living and dining area with a bar and butler pantry, an outdoor bar, VIP direct access to the RT60 rooftop bar & lounge, and more. 

Guests can retreat upstairs to a luxurious bedroom area with a walk in closet and contemporary bathroom featuring a red free standing bathtub.

Hard Rock Suite bathroom. (Hard Rock International)

Eclectic food & beverage

A multitude of day to night culinary and cocktail concepts grace the hotel, including fine dining at the upscale NYY Steak in partnership with the New York Yankees, the brand's all-day signature Sessions Restaurant & Bar, and RT60 Rooftop.

One of Hard Rock's most appealing aspects to the adventurous traveler is the local Rock Shop. 

Sessions Restaurant & Bar. (Hard Rock International)

Hard Rock Hotel New York will feature a Rock Shop accessible from 48th street for the guest who loves to wear or gift the season's latest trends, highlighting the city and location they visit. 

Hard Rock's merchandise is for collectors and any visitor looking to take home a part of the legendary experience they had at Hard Rock Hotel New York.

Music-inspired design

From the moment of arrival, guests are greeted by an artistic expression of music, transporting them to a new, exciting, and engaging atmosphere that  exudes the entertainment energy of New York with the culture and history of Hard Rock.

Spearheaded by award-winning design firm Jeffrey Beers International, the artistic expression of music is layered in meticulous detail throughout every area of the hotel. 

In each space, the guest discovers a design or sculptural homage to music, such as guitars and brass wind instruments, or to music notes and sound waves. 

Lobby elevator. The design was spearheaded by Jeffrey Beers International. (Hard Rock International)

Bold materials include lush dark woods, striking marbles, luxurious brass finishes, and tactile leather and velvet fabrics. The rich colour palette features the property's signature blue, distinguished browns, warm golds and brass, and pops of metallic silver, lush greens, and vibrant reds.

Signature Hard Rock memorabilia lines the walls with displays from artists across generations and genres including a classic leather motorcycle jacket owned and worn by Joey Ramone; a pair of silver patent leather boots worn by Lady Gaga; handwritten lyrics for John Lennon's 1972 ode to his adopted home, "New York City,"; and custom outfits from Jay Z and Beyoncé among other iconic pieces.

Immersive experiences

Signature brand experiences and amenities exclusive to Hard Rock Hotels can be found in New York. 

Amenities include the Sound of Your Stay which allows guests to listen to Tracks curated playlists inspired by the city they're in, Crosley record players available upon request with Wax, or play a Fender guitar with Picks in the privacy of their room. 

The Unleashed pet program will welcome four legged friends to enjoy the same memorable experience as their pet parents. 

The Unleashed pet program welcomes four legged friends to enjoy the same memorable experience as their parents. (Hard Rock International)

Guests are invited to exchange the traditional city map for Soundtracks interactive area guides which are curated by Hard Rock and musical artists to showcase the best of each destination.

Hard Rock Hotel New York weaves the kinetic force of music into health and wellness offerings, featuring the brand's signature Rock Om program fusing the practice of yoga with the rhythm of a custom DJ-curated soundtrack for on-demand in-room sessions. 

Building on the existing offering, expect the hotel to introduce a series of transformative experiences including rooftop moonlight yoga sessions.

Hard Rock Hotel New York introductory nightly rates start from $475. 

For more info, visit www.hardrockhotels.com/new-york


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