The AMR Collection, AMResort’s new master brand, is welcoming back two familiar faces.
Brian Joseph has returned to the company as a business development manager for the Toronto, Greater Toronto Area, Eastern Ontario and Niagara regions.
Brian was first hired by AMResorts in 2016. In July 2020, he departed the company to become director of business development at TRAVELSAVERS. He officially returned to his role at the AMR Collection on Jan. 3, 2022. Brian can be reached at firstname.lastname@example.org.
Scott Reid has also rejoined the team as business development manager of Central Canada. He will manage the Saskatchewan, Manitoba, and Western Ontario regions. Scott can be reached at email@example.com.
The return of two influential team members comes at a pivotal time for AMResorts, which launched its new master brand, the AMR Collection, in August of last year.
The AMR Collection brings together AMResorts’ unique resort brands, each designed for every lifestyle and stage of life, under one name.
The concept, which AMResorts started planning prior to the COVID-19 pandemic, strategically coincided with the company’s 20th anniversary last year.
It’s a revolutionary concept for AMResorts, which, despite having a breadth of product, had not actively promoted a unique concept or identity until introducing the AMR Collection.
“This is the very first time that we have collectively pulled the brand together under one distinct portfolio,” Erica Doyne, senior vice-president of marketing and communications at AMResorts, told PAX in an interview last year. “From a business perspective, the collection’s structure will help cultivate strong and consistent brands and drive revenue through strategic marketing efforts, while increasing the portfolio’s overall enterprise value.”