Accor has joined the Sustainable Hospitality Alliance, a global organization that brings together engaged hospitality companies and uses the industry’s collective power to address and tackle key challenges affecting the planet and its people.
As part of its on-going CSR strategy, in 2011, the Group identified 21 areas of business activity where significant improvements could be made and set policies for measurable actions and goals.
These include targets around reducing energy and water consumption, a move towards carbon-neutral buildings, and promotion of healthier and sustainable food with a drastic reduction on food waste.
The Sustainable Hospitality Alliance drives collaborative action and develops free practical resources and programmes to enable the wider industry with leading hospitality companies and strategic partners to operate responsibly and grow sustainably, while looking for areas of improvement.
Aligned with the United Nations Sustainable Development Goals (SDGs), they commit to pilot continued actions on a range of social and environmental issues including human rights, youth employment, climate action and water stewardship.
The Alliances’s members make up 25 per cent of the global hotel industry by rooms and include 14 world-leading hotel companies including Hilton, Hyatt, IHG Hotels & Resorts, Marriott International and Radisson Hotel Group.
Members are united in a belief that collaboration within the industry can achieve more for societies and the environment as companies work together and use their collective power on issues like improving supply chain standards and mitigating climate change.
“Sustainability and social responsibility are essential to our business," said Sébastien Bazin, chairman and CEO of Accor. "As a global hospitality group, we have a responsibility that goes far beyond our own impacts and it’s our role to shape the future of travel and take care of our planet and the communities in which we operate. We believe working together as an industry on sustainability makes us stronger and is the most effective way in finding new ways to contributing positively to the environment and the local communities globally."
"We are joining Sustainable Hospitality Alliance with an open and collaborative mindset and look forward to working with the other leaders in the industry to drive the pace of change.”
Bazin, with Brune Poirson, chief sustainability officer at Accor, formally announced their membership at the Arabian & African Hospitality Investment Conference on Sept. 21 during Hard Talk with Sébastien Bazin“ Sustainable hospitality challenge."
For more info about the Sustainable Hospitality Alliance, click here.