Virgin Voyages has created two digital platforms for travel agents to help make booking on Virgin Voyages as seamless and enjoyable as possible, which include FirstMates.com and the First Mates SeaCiety Facebook group, a community for education and communication.
On FirstMates.com, travel agents (affectionately called First Mates by Virgin) can register to do business with Virgin Voyages 100 per cent digitally.
It takes less than 10 minutes to register as a business owner and in under 15 minutes, agents can be registered and selling cruises.
Building business with video
The First Mates SeaCiety Facebook group is a learning community of edutainment for agents.
Interesting, entertaining videos show up on members’ Facebook feeds, so members do not have to seek out the content – it will come straight to them.
To streamline the process and make working with Virgin Voyages as simple as possible, Virgin Voyages is bringing all brand information to those social media platforms travel agents are already on.
The closed Facebook group is open to all travel agents who register on FirstMates.com. After registering, FirstMates.com will invite registered users to join the Facebook group.
Learning to sell
The Facebook group will feature original content series created by Virgin Voyages. They have created 11 campaigns thus far, all driven from the point of view of a First Mate.
Each video shows First Mates how to use Virgin Voyages’ assets to sell, showing them the information that is most beneficial to their business. Virgin Voyages wants to make it easy for First Mates and ultimately help First Mates put more money in their own pockets. Each video relates back to a core brand principal, teaching First Mates about Virgin Voyages values.
The first original series International Waters, produced with Level and Vice Productions premieres this week. Staring Ginger Minj from RuPaul’s Drag Race, the video features five cast mates on a vintage yacht from the 1920’s in docu-style series. The first episode, Category of One, explains why Virgin Voyages uses drag queens in their marketing and how this ties back to the core of the brand.
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