Thursday,  May 28, 2020  11:51 am

NCL promotes Ian Smyth to business development director

NCL promotes Ian Smyth to business development director
Ian Smyth is now business development director for Norwegian Cruise Line.
Michael Pihach

Michael Pihach is an award-winning journalist with a keen interest in digital storytelling. In addition to PAX, Michael has also written for CBC Life, Ryerson University Magazine, IN Magazine, and Michael joins PAX after years of working at popular Canadian television shows, such as Steven and Chris, The Goods and The Marilyn Denis Show.

Ian Smyth has been promoted to business development director for Norwegian Cruise Line (NCL), PAX has learned.

In an exclusive telephone interview with PAX, Smyth, who joined NCL in 2015, said he is “very grateful” for the promotion, which acknowledges his hard work in achieving NCL’s sales goals over the years.  

“I’m very proud of the achievement,” Smyth told PAX. “I could not have done it without the accounts that have supported NCL since I started with the company four years ago.”

Prior to his promotion, Smyth was a business development manager for Eastern Ontario and Atlantic Canada.

Smyth said that other than changing the title on his business card, his day-to-day duties and interaction with his accounts will not change. “I’ll still be the same guy,” he said.

Derek Lloyd, national director of sales in Canada for NCL, broke the news on his Facebook page today (Sept. 6th).

“It gives me great pleasure to announce that our very own Ian Smyth has earned the illustrious rank of Business Development Director for Norwegian Cruise Line, effective immediately!  He joins Sabrina Greca and Ramon Jacinto in making it to the BDD level – almost half the Canadian team!” Lloyd wrote. “Ian has been a consistent performer and loved by all his accounts for many years, and it’s great to see him recognized officially!”

In speaking with PAX, Smyth gave special shout-out to Canada’s travel agent community for their ongoing support of NCL.

“More and more agents are supporting us, selling our product, and our presence continues to grow,” Smyth told PAX. “For that, I am extremely grateful.”

NCL's growth in Canada

Smyth drew attention to NCL’s growth in the Canadian market over the years, noting how the product went from “trying to fight and clamour to get people’s attention” to being embraced.

“We’ve grown in leaps and bounds,” Smyth said, noting how NCL has introduced four new ships over the past four years (notably, one new ship for every year Smyth has been with the company).

Those four ships include Escape, Joy, Bliss, and Encore (coming this fall).

“I don’t take it for granted that we’ve increased our inventory and presence, and that the Canadian travel agent community has continued to support us,” Smyth said. “Canada is extremely important to Norwegian Cruise Line.”

NCL’s Free at Sea promo, too, has been particularly embraced by Canada’s travel trade community, Smyth said.

The Norwegian Encore will be out this November. Photo: NCL

That offer, (depending on the room category), includes unlimited open bar, speciality dining, free Wi-Fi, a shore excursion credit and an allowance for friends and family to sail free.

On top of that, Smyth said NCL will be expanding its free or “significantly reduced” air offer to more ports from Canadian gateways, such as Toronto and Montreal (the complete details of which will be unveiled next week, he said).

“It’s about bringing cruising to an all-inclusive experience, which is a huge change from where we were a year ago,” Smyth told PAX.

Additionally, Smyth encouraged travel agents to look out for NCL’s new Encore ship this November, which will represent the final ship in NCL’s Breakaway Class series.

The 334-metre-long vessel will feature a go-kart racetrack (the largest at sea) and world-class entertainment, such as the Tony Award-winning Broadway show Kinky Boots.

“It’s going to be fabulous,” Smyth said.

For a complete breakdown of the Norwegian Encore, click here

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