Thursday,  March 4, 2021  3:40 am

Meet Rob, MSC Cruises' humanoid, robotic bartender at sea

  • Cruises
  •   02-11-2021  3:57 pm
  •   Pax Global Media

Meet Rob, MSC Cruises' humanoid, robotic bartender at sea
Rob, MSC's humanoid, robotic bartender at sea. (MSC)
Pax Global Media

MSC Cruises has shared more details about its futuristic MSC Starship Club featuring Rob, the first-ever humanoid, robotic bartender at sea. 

The MSC Starship Club will be exclusively available on board the line’s newest flagship MSC Virtuosa when she comes into service from April 16 this year. 

This integrated bar and entertainment experience, inspired by MSC Cruises’ vision of the spaceship of the future - MSC Starliner One is enabled by state-of-the-art technologies designed to create a futuristic atmosphere. 

The MSC Starship Club will be exclusively available on board the line’s newest flagship MSC Virtuosa. (MSC)

This includes 3D holograms, an immersive digital art wall and a 12-seater infinity digital interactive table, giving guests the possibility to explore space with their own personalized galactic tour. 

Just like humans do 

Rob will mix, and serve his signature cocktails, alcoholic and non-alcoholic, and personalized drinks, just like a human bartender would do, while engaging the guests with his voice, human-like expressions for a fully immersive bar experience. 

Rob’s skills and emotional responsiveness combined with bartenders dressed as if they had just stepped out of a sci-fi movie supported by the immersive surroundings and technology will ensure that the MSC Starship Club is a must-visit attraction for all ages.

Human-like personality 

Guests will use specifically designed-vertical digital cockpits within the area to place their order. 

Rob will then get to work and use all of his customized robotic skills to prepare the cocktails – pouring spirits, juices and syrups; shaking, building or stirring the concoctions; garnishing. 

Rob moves his arms, body and head in a highly-natural way, says MSC. (MSC) a

Not only does Rob prepare an impressive range of cocktails, but he can speak 8 languages (English, Italian, Spanish, French, German, Brazilian Portuguese, Chinese and Japanese), according to language chosen when the guest makes the order and he also has a clear personality that evolves with the surrounding settings and atmospheres. 

He uses his LED face to convey emotion so that guests can enjoy his performance whilst they sip on their cocktail.

The status of the cocktail preparation will be displayed through digital monitors within the area and a ticker-tape-style LED strip above the robotic island, whilst being immersed in the space-themed experience. 

The cosmic cocktails are served in custom-designed futuristic glasses that guests can be collected as a lasting souvenir of the MSC Starship Club experience. 

Rob moves his arms, body and head in a highly-natural way, says MSC, all collaborating to give the impression that a real bartender is preparing the cocktail. Different facial expressions and a voice have been designed to give Rob a human-like personality.

Rob is not the only crew member in the area. 

(Human bartenders will also be on-hand to assist and prepare unique beverages too as part of the overall experience). 

The concept has been six years in the making as MSC Cruises has worked with leading experts from companies specializing in robotics and automation, interior design as well as entertainment and digital experience solutions to create a custom designed entertainment venue with a humanoid robot as the star.

MSC Virtuosa is the line’s newest flagship and will come into service in April this year. 

Each and every MSC Cruises ship is unique and MSC Virtuosa will feature new experiences for guests, with the introduction of Rob being just one of them. 

After completing a few three, four and five-night cruises in the Mediterranean, MSC Virtuosa will be deployed to Northern Europe in summer 2021 with a range of itineraries to the Norwegian fjords and Baltic capital cities.

To find out more about MSC Virtuosa, click here


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