Saturday,  June 25, 2022  7:58 pm

CLIA's Cruise Travel Report shines light on industry trends


CLIA's Cruise Travel Report shines light on industry trends

Cruise Lines International Association (CLIA) has released the Cruise Travel Report, examining the attitudes, behaviours and travel preferences of cruisers and non-cruisers. The report studies a variety of topics including travel planning, the use of travel agents, vacation companions and destination preferences.

One of the key findings of the study is that a new ‘Cruise Generation’ has emerged, with increasing numbers of millennials and Generation Y travellers embracing cruise travel. The new ‘Cruise Generation’ rates cruise travel as the best type of vacation compared to land-based vacations, all-inclusive resorts, tours, vacation house rentals, and camping. The study sample also found that, contrary to popular conceptions, people who take cruises are often younger than those who take land-based vacations.

The report also detailed how a majority of cruisers tended to plan a trip between four and 18 months prior to departure, compared to half of non-cruisers who book land-based vacations less than three months before departing. Travellers planning for a cruise also rely on numerous sources of information such as travel agents, websites, word of mouth, social media and travel apps and guides.

Travel agents, the report finds, play a critical role in cruise vacation planning: a full 82 per cent of cruisers state that they work with a travel agent when booking a cruise, compared with 40 per cent of non-cruisers.

“The cruise industry is growing at an incredible pace and on a global scale. For that reason, it is critical to continue to conduct research to gain the best understanding of the attitudes and behaviours around travel as a whole and particularly around cruise travel,” said Cindy D’Aoust, president and CEO, CLIA. “While there is a wealth of findings in the 2017 Cruise Travel Report, one that stands out is that cruise industry has been successful in engaging younger generations.”

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