Thursday,  May 19, 2022  4:09 am

Intent to cruise is rebounding, CLIA says; millennials are most enthusiastic

  • Cruises
  •   04-26-2022  7:14 am
  •   Pax Global Media

Intent to cruise is rebounding, CLIA says; millennials are most enthusiastic
The intent to cruise is rebounding, says CLIA, sharing its latest consumer research. (Lee Yiu Tung/Shutterstock)
Pax Global Media

Cruise Lines International Association (CLIA) has shared its latest consumer research as the sector continues to recover from the impact of COVID-19.  

Sharing its latest findings at the 2022 Seatrade Cruise Global in Miami, Florida, CLIA said the intent to cruise is rebounding, with 63 per cent of cruisers (or potential cruisers) indicating they are “very likely” or “likely” to cruise in the next two years.

Additionally, 69 per cent of respondents that have never cruised said they are open to cruise, exceeding pre-pandemic levels.

Millennial cruisers, notably, are the “most enthusiastic about taking another cruise,” CLIA said, with 87 per cent indicating they will take a cruise in the next few years, followed by Gen X at 85 per cent.

Passenger volumes are projected to recover 12% above pre-pandemic levels by end of 2026,” says Kelly Craighead, president & CEO, CLIA. (File photo/CLIA)

“As the industry resumes operations, passenger volume is expected to recover and surpass 2019 levels by the end of 2023, with passenger volumes projected to recover 12 per cent above pre-pandemic levels by the end of 2026,” said Kelly Craighead, president and CEO, CLIA, in a  release on Tuesday (April 26). “Cruising is accessible, responsible, and experiential – making it the best way to see the world for people of all ages and interests. With the support of an incredibly resilient community, the future of the cruise industry is bright."

Sustainability commitments

CLIA and our member lines also announced environmental sustainability commitments.

This includes a commitment by CLIA ocean-going members to pursue net-zero carbon cruising by 2050.

Further to that, by 2035 all ships calling at ports where shoreside electricity (SSE) is available will be equipped to use SSE, allowing engines to be switched off and effectively eliminating carbon emissions while berthed at port. 

Where shoreside electricity is not available, the ships will use available alternative low carbon technologies required by ports.

“The industry is acting now for the future,” CLIA said in a statement. “We are reducing the carbon footprint of our ships while at berth and at sea investing in advanced environmental technologies and partnering with cities and ports on sustainable destination management.  By equipping cruise ships with the ability to connect shoreside power and using it where available, the cruise industry is prepared to eliminate emissions while at port for the benefit of local communities.  This is responsible tourism in action.”

"We are investing in our future"

Recognizing that shoreside power is only one pathway to decarbonization, CLIA also shared that it will join the Global Maritime Forum Call to Action for Shipping Decarbonization to make zero emission vessels and fuels the default choice by 2030.

“The cruise industry has an extraordinary ability to innovate, and we want to channel our collective expertise and commitment to help find solutions as an active partner in the effort to decarbonize shipping,” said Pierfrancesco Vago, chairman of CLIA. “We continue to set ambitious carbon reduction goals as an industry, and cruise lines are showing the way by partnering with fuel suppliers, shipyards, technology manufacturers and academic institutions to develop new lower carbon fuel sources.  We are investing in our future.”


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