Carnival Cruise Line has awarded $15,000 in cash prizes to three travel agencies as part of the line’s “Ultimate Cruise Night” event. One grand prize of $5,000 was originally to be awarded with two runners up receiving $2,500. However, Carnival recently surprised all three finalists – including Kelly Neonakis-Morash with TravelOnly in Halifax, NS – by awarding them each a $5,000 grand prize.
The “Ultimate Cruise Night” event kicked off last summer with agencies submitting ideas for creative and effective cruise nights to Carnival. Three finalists were then given $1,000 by the line to host their proposed cruise night. A Carnival representative attended each event and, after reviewing their findings with Carnival’s sales leadership team, selected the winners. The line then surprised all three finalists by awarding them each a grand prize.
“The creativity and originality that these travel agents demonstrated in putting together their cruise nights was so incredible that we simply couldn’t choose one winner,” said Carnival’s Vice President of Sales & Trade Marketing Adolfo Perez. “These events serve as excellent benchmarks for agents looking to host their own unique and innovative cruise night event in the future.”
Each grand prize winner hosted events that featured varying themes and strategies. Neonakis-Morash created a “music cruise” themed night featuring live music and culinary samplings with the added goal of driving business for an affinity group on an upcoming Carnival sailing.