Pax Global Media
Atlas Ocean Voyages has launched a new program to reward brand loyalty called the Atlas Yacht Club.
The five-tiered program, active now, is packed with benefits and exclusive offers for loyal past guests, the company says.
“Atlas was founded on uniquely offering immersive expeditions aboard luxury yachts, so we’ve taken an equally unique approach designing our loyalty program,” said James Rodriguez, president and CEO of Atlas Ocean Voyages. “I have met many customers who rebook while on board because they crave another adventure with us. This new program is our way of thanking them for their commitment to the brand.”
Travellers are automatically enrolled in the Atlas Yacht Club when they make their first booking.
Using their loyalty number, guests can register at MyAtlas to indicate their personal preferences such as mini-bar beverages, preferred bed configuration, parka and rubber boot sizes, and any special requests such as distilled water for sleeping devices.
As a member of this exclusive club of like-minded explorers, they will enjoy benefits, special savings on select voyages, private cocktail parties with the captain and senior officers, and onboard credits up to $200 per guest.
Based on number of nights sailed, the loyalty program offers purple, bronze, silver, and gold membership levels, culminating with the Captain’s Yacht Club for those guests who sail for 201 nights or more.
The Purple membership level is for guests who sail 7-35 nights, Bronze-level for those sailing 36-75 nights, Silver-level for sailing 76-125 nights, and Gold-level for those sailing 126-200 nights.
Additionally, past guests of Atlas may refer friends and family to sail on their first expedition and the new guests will receive the applicable loyalty savings as offered.
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