American Queen Voyages has unveiled a new website, www.aqvoyages.com, for consumers and travel advisors to create, plan and book an extraordinary experience exploring North America.
Bringing together the cruise line’s Rivers, Lakes & Oceans and Expedition products under one digital umbrella for the first time, the new website design delivers "an inspiring and functional experience" across all platforms, the company said Monday (June 6).
The layout embraces the tagline “Discovery Runs Deep,” and emphasizes the beauty of comprehensively exploring North America.
On the new website, travellers can filter their searches to hone in on desired dates, ships, types and destinations under the Voyage feature.
Now, the site incorporates the ability to buy a voyage online, another first in the company’s history.
Guests are able to secure their cruise directly in the booking engine, including the specific stateroom through an interactive deck plan, which allows passengers to explore what the vessel offers on each deck and in each cabin.
“American Queen Voyages has transformed from the great American rivers to include lakes, oceans and expedition experiences over the last 10 years, and the reimagined website is a critical tool to tell the next chapter in our story,” said Isis Ruiz, chief commercial officer, American Queen Voyages. “Evolving the way we present the brand digitally is a key pillar of our go-to-market strategy. The new American Queen Voyages website design now delivers an inspiring and functional experience across all platforms that focuses on meeting our customers where they are, leaning into our brand positioning and enhancing our guest experience to reach and surpass expectations.”
For those new to the vast North American experiences available from the cruise line, detailed descriptions of regions, iconic cities and quaint ports, are featured in a comprehensive cruise calendar complemented by stunning photography.
Additional sections including the new loyalty program, American Queen Voyages blog and more will grow with content in the coming weeks, the company said.
There is also the ability to select a pre-or post-cruise City Stay Package such as a tour of Montana’s Glacier National Park from the American Empress or the Ultimate New Orleans Experience before embarking on the American Queen, American Duchess or American Countess.
American Queen Voyages collaborated with MRM/McCann on the overarching brand creation and the internal marketing team supported by Hornblower Group developed a digital guest experience that captures the onboard guest experience.
Guests booking a sailing departing by December 31, 2022, have the flexibility to move to another 2023 voyage penalty free up to 14 days prior to departure.