American Queen Voyages (AQV) announced updates Thursday (Dec. 1) to its all-inclusive fare offerings, including a confirmation that travel advisors will be able to earn commission on previously non-commissionable fees (NCFs) to increase earnings.
The new pricing structure will feature inclusion of port charges, taxes, services fees and onboard crew gratuities as part of the AQV's all-inclusive fares beginning Jan. 2, 2023.
“At American Queen Voyages, our ultimate goal is to deliver a cut-above experience for our guests before they even step foot aboard our vessels,” said Cindy D’Aoust, president of American Queen Voyages, in a release.
“To do this, we are rolling out extra inclusions at one bundled price to create the overall best cost point and financial transparency for our highly-valued guests. After listening to feedback from our travel partners, we knew this new pricing structure was the best way to bundle port charges, taxes, service fees and gratuities into one advertised fare, while offering an increased commission opportunity to our valued cruise travel agents.”
New all-inclusive fares
The company's new all-inclusive fares are structured to offer guests the convenience of bundling incremental travel costs, offering a complete view of the total cruise package price without hidden fare surprises.
The only additional expenses for AQV guests, while on board, will be optional premium shore excursions, top-shelf alcoholic beverages, spa treatments, and boutique purchases, the company said.
The line said it has plans to continue to elevate services to deliver "deeper discoveries and experiences" for travellers including enhancements to AQV’s signature American Duchess vessel planned for next year.
Enhanced for travel advisors
The change makes AQV the first cruise line since Norwegian Cruise Line announced a decision to pay on NCFs to do the same.
The company says its team created the bundled pricing structure after learning from travel partners that customers want a "convenient all-in-one price package for their trip."
"As many of the fees now offered in bundled pricing often fall into the category of NCFs for travel agents, the revised fare structure will allow for enhanced commissions and earning potential," AQV said.
To learn more about the all-inclusive fares, click here.