Saturday,  October 1, 2022  5:06 pm

AmaWaterways launches virtual marketing suitcase for travel advisors

  • Cruises
  •   04-15-2020  10:43 am
  •   Pax Global Media

AmaWaterways launches virtual marketing suitcase for travel advisors
Pax Global Media

AmaWaterways has introduced a "virtual marketing suitcase" that will allow travel advisors to build their brands while marketing river cruising.

Designed in partnership with Sandra McLemore, travel business growth strategist with Travel Marketing & Media, the virtual suitcase will be filled with expert knowledge and tips from Kristin Karst, executive vice president and co-founder of AmaWaterways and will include customizable blog posts; a month’s worth of social media posts; and other marketing materials.

“Despite the current challenges we are facing across the industry, we stand alongside our valued travel partners and remain committed to investing in them, providing training, tools and inspiring content they need in order to engage their clients from home,” said Karst. “We’re proud to partner with Sandra as she shares our passion for supporting and developing the travel advisor community and helping them introduce more travellers to the magic of river cruising with AmaWaterways.”

Inside the Marketing Suitcase

The virtual marketing suitcase contains a series of tips, digital content and easy-to-use tools that AmaWaterways and McLemore have packaged as customizable content that can be repurposed and shared on each advisor’s platforms, including:

13 short training videos from Karst, with pro tips on how to start and continue selling river cruises to individuals and groups during these unique times

  • 30 social media posts with images, captions and hashtags ready to copy and post, including recommendations on how to customize captions to stay relevant to the current environment and captivate their clients
  • Four blog posts about the river cruising experience, with simple steps to tailor to specific audiences
  • Four one-minute videos that can be posted on social media, newsletters or a website
  • An introduction to Webinar Wednesdays, an innovative program featuring interactive Q&As with AmaWaterways’ executive team and real-life examples of how to move business forward

The first virtual suitcase, focusing on the legendary Danube and Rhine rivers, is available at no cost on AmaWaterways’ Travel Advisor Portal and shared with those agents that are part of the Travel Marketing & Media community.

The next is slated to be released in the coming weeks with a focus on group travel, delivering new compelling content for advisors and their clients. In it, Gary Murphy, co-owner and senior vice president of sales, and Alex Pinelo, vice president of sales, will share the ins and outs of selling groups with AmaWaterways, from best practices to group policies. 

To access the AmaWaterways virtual Marketing Suitcase, visit the Travel Advisor Portal on

Don't miss a single travel story: subscribe to PAX today!