Tim Morgan launches resource to simplify sustainable travel education & action

A new not-for-profit project dedicated to assisting travel advisors in helping their clients understand actions they can take to travel more sustainably has launched.

The “For Good, For Travel” project is an online initiative that encourages education and giving based on a destination’s progress toward achieving the 17 Sustainable Development Goals as agreed upon by all 193 member states of the United Nations.

Launched by Tim Morgan (currently of The 1000, formerly of Virtuoso), the resource is updated yearly alongside data licensed through the authoritative annual “Sustainable Development Report”, by Sachs et al (Cambridge University Press).

“More and more, travellers are looking for guidance on sustainability,” said Jackie Friedman, president of Nexion. “This platform presents an opportunity for travel advisors to help educate themselves and their travellers from the beginning of the trip planning process, providing a valuable added resource in the advisors’ toolkit.”

According to the recent Booking.com 2022 Sustainable Travel Report that analyzed 30,000 traveler opinions from 32 countries, 71% of respondents said that they want to make more effort in the next year to travel more sustainably (compared to 61% in the previous year’s survey).

In the report, 25% said they would be willing to pay more to ensure they are giving back to local communities but 34% said they don’t know where to find the information.

“There is a real need and a real desire for greater education about sustainable travel among advisors and their clients,” said Morgan. “My hope is that For Good, For Travel will help put a complicated subject into simple terms that serve as a starting point for travellers’ continued growth as global citizens.”

Built on voluntary feedback from dozens of travel advisors, agency and consortia managers, and supplier executives from around the world, For Good, For Travel uses a simple methodology to calculate a daily travel donation suggestion based on each country’s progress toward achieving their overall goal.

The project also gives readers the option to focus their education and giving on specific goals, such as hunger, equality, conservation, and more, for those wanting to take a more individual and personal approach.

“Sustainability is very important to everything that we do at Departure Lounge,” said Keith Waldon, founder and director of Departure Lounge. “Our travel advisors and their clients are expecting accountability from our partners regarding their sustainability practices and any resource that helps shine a light on how everyone can and should play their part will hopefully ultimately lead to positive change.”

Click here to learn more about For Good, For Travel.

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