TIAC launches countrywide town halls to confront tourism issues

The Tourism Industry Association of Canada (TIAC) has launched a series of Tourism Town Halls, with the first one kicking off Thursday (Jan. 19) in Saskatoon. 

The industry-wide event is delivered by TIAC to reach all tourism industry stakeholders from coast to coast to coast, according to a press release. 

The meetings promise an opportunity to meet with TIAC and its partners to better understand efforts on national and local tourism issues, and offers a forum for open dialogue, discussion, and constructive debate.

“We are encouraging and welcoming businesses and organizations in all sectors of the tourism economy to participate in our Town Halls this year,” said Beth Potter, president and CEO of TIAC. “As we strive to rebuild the industry post-pandemic, the time to come together to discuss the challenges we continue to face and find solutions is now.” 

Research & readiness  

Each Town Hall is a full-day event that includes a morning session focused on innovation and sustainability best-practices and the sharing of experiences, while also highlighting digitization, market-readiness, research and training. 

Following a complimentary lunch, the Town Hall session will give tourism stakeholders the chance to provide first-hand input on issues affecting their business, TIAC says. 

Attendees will also get an overview of the plans to reposition and grow Canada's visitor economy, including all verticals from leisure/business travel, travel trade, meetings and conventions and sports tourism.

The schedule 

The Town Halls continue through April with the following schedule: 

January 19 - Saskatchewan

January 27 - British Columbia 

February 1 - Ontario 

February 21 - Nova Scotia

February 22 - Quebec

February 23 - New Brunswick

March 7 - Manitoba 

March 15 - Yukon

March 17- Nunavut 

March 21- Newfoundland and Labrador

March 30 - Prince Edward Island

April 4 - Northwest Territories 

TBD- Alberta

The Tourism Town Halls series is made possible with the support of the Government of Canada and sponsors including Destination Canada, the Indigenous Tourism Association of Canada, Tourism HR Canada, and WestJet. 

Click here to learn more about the Town Halls and to register.

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