Canada Post has released five new stamps featuring nostalgic travel posters from a golden age of commercial art and tourism marketing in Canada.
With railway expansion and, later, the advent of the automobile, Canada's popularity as a tourist destination surged in the early 20th century.
Railways and steamship companies promoted the burgeoning industry by commissioning illustrators and designers to target globe-trotting tourists and Canadians alike.
Ad campaigns beckoned people to explore Canada's wild beauty and urban attractions by promising world-class adventure, scenery and luxury.
The boom in travel advertisements with a distinctive and elegant style fostered a golden age of commercial art in Canada.
The five posters chosen for the issue evoke nostalgia for an era of glamorous travel:
- An observation car on the Canadian, Canadian Pacific Railway's premier transcontinental train, in the Rocky Mountains (1955, by Canadian artist Roger Couillard).
- The breezy glamour of cruising the Great Lakes with Canadian Pacific (circa 1937, after the work of British artist Tom Purvis).
- The Royal York – now the Fairmont Royal York – a landmark hotel in downtown Toronto (circa 1935, by Norman Fraser, birthplace unknown).
- Skiing in style at picturesque Mont-Tremblant ski resort, Quebec (1939, by Austrian-born artist Herbert Bayer).
- The welcoming sandy beaches and lighthouses of Canada's spectacular east coast (circa 1950, by Saskatchewan-born artist Peter Ewart).
The stamps were unveiled at the inaugural CAPEX 22 International One Frame Stamp Championship Exhibition held at the Metro Toronto Convention Centre, June 9-12.
The Permanent domestic rate stamps are available in booklets of 10.
They were designed by Paprika of Montréal and printed by Lowe-Martin.
There is also an Official First Day Cover, a souvenir sheet of all five stamps, prepaid postcards (sold separately or in a set of five) and a souvenir sheet overprinted with the CAPEX 22 logo.
The stamps and collectibles are now available for purchase at post offices or at canadapost.ca/shop.