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Points partners with Aeroplan to help members boost their reward balances

  • Buzz
  •   11-09-2021  9:03 am
  •   Pax Global Media

Points partners with Aeroplan to help members boost their reward balances
Pax Global Media

Aeroplan Members looking to build their points balance and get to their next reward sooner can now take advantage of a new benefit that will let them do just that.

Powered by the global leader in loyalty commerce, Points, Aeroplan Booster is a new loyalty solution for the Canadian market designed to offer Aeroplan Members a cost-effective way to accelerate their reward balances quickly and easily by multiplying points earned on both travel and non-travel related transactions.

With Booster, Aeroplan Members get a preferential rate to multiply their earned points by up to five times their value. Initially, points earned from an Aeroplan credit card, the Aeroplan eStore, or through Aeroplan’s everyday retail, car and hotel partners will be eligible for boosting. 

Aeroplan Members who take advantage of this new product can boost up to 600,000 of their points a year, for up to 3 million additional points.

What’s more, to celebrate the introduction of Booster, Aeroplan is offering Members savings up to 30 per cent off the regular rate to boost their points if they take advantage of the new benefit between now and December 8, 2021.

Aeroplan is thrilled to be working with Points to give our Members another avenue to be able to accelerate their earn and get them to their next reward sooner,” said Derek Whitworth, managing director, marketing & loyalty optimization, Air Canada. “Aeroplan offers the largest network of airline partners of any airline loyalty program, allowing our Members to redeem with more than 40 airlines for travel to hundreds of destinations across the globe, as well as for hotels, car rentals, merchandise and gift cards.”

Rob MacLean, CEO of Points, also commented on the news: “Providing our partners with new ways to engage their members as travel recovers is an important focus for us. We are delighted to be strengthening our partnership with Aeroplan once more with the implementation of this new benefit for their Members. Consumers are eager to travel again; options that offer loyalty members ways to accelerate their earnings and redeem their points for deferred vacation plans are sure to prove popular over the coming months.”

Points began working with Air Canada on ways to drive member engagement and generate incremental income for the loyalty program in 2016. 

An easy to implement product that has proven to be effective in generating revenue during the pandemic when travel was in a downturn, Points’ Accelerate Anything loyalty solution has been well received since its inception in August 2020.

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