The Association of Canadian Travel Agencies (ACTA) has created a video of a recent roundtable discussion with some members of ACTA’s diversity and inclusion working group and Canada’s travel and tourism sector.
“This video explores the stories of Black, Indigenous, or Peoples of Colour (BIPOC) professionals’ experiences when they travel -- and helps travel agents learn more about BIPOC travellers to enhance a travel agent’s business,” said Avery Campbell, director, advocacy and industry relations at ACTA, on Thursday (June 23).
A quarter of Canadians identify as BIPOC, and by learning about BIPOC travel experiences, travel agents are better positioned to build more rewarding trips and sell to a wider customer base, the association said.
ACTA said it is "committed to building a culture of diversity and inclusion internally and throughout the industry."
To enhance travel agents’ understanding and education, ACTA offers the Canadian Travel and Tourism industry online Diversity and Inclusion training courses on its website.
ACTA Members receive up to 30 per cent in savings.
The roundtable panel is hosted by Campbell, who is joined by:
- Alcindor Pierre, an independent travel agent with The Travel Agent Next Door
- Maureen Barnes-Smith, Vice President of Sales and Marketing at Unique Vacations
- Teresa Ryder, Director of Partnerships at the Indigenous Tourism Association of Canada
You can watch the panel discussion video here.