Luxury travellers say “oui” to Paris – Virtuoso lists top destinations for 2023

Virtuoso has unlocked its data warehouse of $63.6 billion in transactions to share exactly where luxury leisure travellers are heading this year – and Paris takes the top spot.

Surpassing both Rome and London, Paris was Virtuoso’s most booked European city in 2022 – a trend that, based on analytics, is expected to continue this year.

While New York was the most booked city overall in 2022 and is pacing 13 per cent ahead of last year, Paris tops them all in 2023 and is currently pacing 96 per cent ahead of 2022, says Virtuoso.

Additionally, the number of trips booked to Paris in 2022 was 44 per cent higher than in 2019, travel’s high-water mark.

Virtuoso says that Paris is currently the “most expensive travel option” out of the top three European cities.

On average, hotel rates in Paris have been 30 per cent higher than in Rome and 21 per cent higher than in London.

Average daily rates for 2023 leisure travel bookings at Virtuoso hotels in Paris are 33 per cent higher than in 2019, “demonstrating the elegance and beauty of the world’s most romantic city are worth the price.”

Here’s Virtuoso’s 10 most booked cities for leisure travel in 2023 (to date):

1. Paris
2. London
3. New York
4. Las Vegas
5. Nassau
6. Rome
7. Miami
8. Santa Monica
9. Washington, D.C.
10. Venice

Booking analysis is based on transactional data sourced from Virtuoso’s travel agency members.

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