Expedia Group has announced plans to unify its loyalty programs into one global rewards platform, the company said on Tuesday (Sept. 21).
The program will consist of unique member pricing discounts and the ability to earn and redeem rewards across all Expedia Group brands, such as Expedia, Vrbo, Hotels.com, Travelocity, and Orbitz. It will span flights, hotels, vacation rentals, car rentals, cruises, and activities.
"Everything we do is in service to customers, creating travel products and features that are simple to use and even more rewarding for those who travel with us,” said Jon Gieselman, president of Expedia Brands. “We want our customers to get the most of their travel experiences, plain and simple. No one needs to do anything right now, but soon their current rewards will be even more valuable, as they will gain access to the world of Expedia Group through one consolidated, easy to use program.”
Expedia says it has more than 145 million members across its current and separate rewards programs.
To date, Expedia Group’s Member Only Deals and loyalty rewards "have saved customers nearly $10 billion on travel alone," the company said in a news release.
The company plans to build on the benefits currently offered across Expedia Group’s loyalty offerings, such as member pricing, reward boosters, and upgrades and social amenities offered at thousands of properties worldwide.
The unified and upgraded program will continue to be free to join. All current members will continue to earn rewards through their existing programs and look forward to even greater flexibility and value in the future.