Expedia Group says travel advisors and other professionals looking to sell Canadian trips should keep an eye out for these trends through the rest of the summer.
Expedia Group dug into its search data and identified a few key habits among Canadian travellers this summer:
Dusting off passports
Canadian travellers are looking internationally for their summer trips this year with a 235% year on year increase in lodging searches in the months of August and September (*based on Expedia Group data, searches in June and July 2022 for trips in August and September 2022).
In total, international travel searches account for a significant proportion of overall searches, replacing the previously preferred domestic trips during the same period last year.
Search on international flights has also increased, up 70% for August and September compared to last year.
Expedia Group reports that this will be both a relief and an opportunity to travel advisors and tour operators looking to book Canadian travellers on overseas experiences this summer.
Sooner than later
Expedia Group data shows that Canadian travellers aren’t planning ahead much at all – even less than last year.
Canadian travellers tend to plan last minute compared to last year, with a 15% increase in the one-month search window for accommodations.
So, if you think it’s too late to grab Canadian travellers’ attention – think again!
Deliver package travel
Canadians are looking for package travel more than last year, with a whopping 175% increase in searches for August and September for bundled travel products according to Expedia Group data.
Travel advisors, tour operators and Expedia partners are recommended to take advantage of this when marketing directly to travellers by leaning into this higher demand for packaged deals.
In addition to the company’s data and search trends, Expedia Group’s partner portal continues to help partners with resources and tools, like Rev+, which adds extra functionality to empower partners to make smart pricing decisions to optimize revenue.
The Rev+ tool is unique in its ability to provide Expedia partners with a comprehensive view of opportunities in their market and the tools to quickly take advantage of them and it comes at no additional costs for hotel partners.