Saturday,  September 24, 2022  4:08 pm

CATO launches new website & virtual members community

  • Buzz
  •   09-23-2022  12:40 pm
  •   Pax Global Media

CATO launches new website & virtual members community
Brett Walker, chair, CATO. (Supplied)
Pax Global Media

The Canadian Association of Tour Operators (CATO) executive members Brett Walker, Stéphanie Bishop, Richard Edwards, Nicole Bursey and Joanne Dhue have announced the launch of CATO’s new website. 

The new site can be found at www.cato.ca

“We now have a wonderful depiction of who we are and what we stand for” said Walker. “CATO’s raison d’être is to work together to make our industry stronger, more resilient, more responsible and rise to new heights for the benefit of all members and our many stakeholders”.

Private site for members

Apart from the public site, there is a robust members’ private site with chat rooms and open forums for existing and emerging issues and ongoing discussions. 

Members can also set up private chats with other members. 

Another important feature is the on-demand polling of members with real-time results. The site will also house an extensive knowledge library of both public and proprietary information including our own industry reconnaissance.

“Being nimble to issues and events is paramount to CATO’s organizational effectiveness. This website features communication tools that are widely accessible, social platforms that are easy to use and will enable discussion, debate and polling on issues and quickly facilitate cohesion," said Walker. 

New fee structure

In 2021, CATO released its new fee structure with reduced rates by as much as 75 per cent. 

Membership starts at only $800 year per company for up to three company representatives with access to the website as well as being able to attend any online or in-person meetings. 

Every company member also has its brands represented on the rotating banner on the public CATO site.

Sustainability

As previously reported, CATO has also partnered with Tourism Cares in its commitment to sustainability. 

To kick off this partnership, CATO executives and some members will be attending the Tourism Cares Meaningful Travel Summit in Victoria, BC on September 27-29. 

Participants include Brett Walker, Stéphanie Bishop and Emma Cottis representing Collette, Globus Family of Brands and GOWAY respectively.

2023 economic impact assessment & report

In 2021 CATO commissioned BDO to undertake the first ever economic impact assessment of CATO members - in which 100 per cent of members contributed. 

"The results were staggering and enabled CATO to provide government with verified data to support CATO’s ongoing advocacy efforts," CATO said. "That was then." 

"In 2023 CATO will be engaging BDO again to undertake yet another economic impact assessment." 

Along with the relevant aggregated data the report will once again include information on advance booking trends and travel categories.


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