Expedia Group has introduced the COVID-19 Travel Advisor, a tech-enabled tool that provides travellers with current details about travel restrictions worldwide.
Powered by sherpa, the COVID-19 Travel Advisor is now part of several Expedia Group brands to simplify the experience for people seeking guidance in destinations they hope or plan to visit, such as quarantine and COVID-19 testing requirements.
Expedia Group saw initial success in its pilot phase, with more than 1.6 million travellers using the COVID-19 Advisor across brands since the winter of 2020, and around 13 million pieces of communication sent to customers via email, push notifications and SMS, with the sherpa link included.
Since July 2020, Expedia says there has been almost 10 million clicks on travel advisories from across Expedia Group's core brands and in the month of March 2021 alone, more than 1.7 million clicks, a 97% increase from the month prior, suggesting an increased desire to travel as the industry recovers.
"Our goal is to reduce friction for travellers, and also further support our travel partners across lodging, air, car and cruise by removing the time-heavy task of managing individual traveler queries about restrictions and travel requirements for each destination. It’s another step in the right direction of connecting the right supply with the right demand, at the right time," said Cyril Ranque, President, Travel Partners Group at Expedia Group.
The COVID-19 Advisor supports the entire traveller journey, whether customers are trying to decide where to travel or have already booked a trip.
Click here to try it out.
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