The Affluent Traveler Collection (ATC) has expanded their hotels & resorts program which now includes more than 1,000 deluxe 4-star and luxury 5-star global properties ranging from boutique, city centre, all-inclusives, villas and resorts.
“This past year the ATC team has expanded our portfolio and welcomed many luxury accommodations, small and large, around the globe to complement our existing portfolio,” said Nicole Mazza, Chief Marketing Officer, ATC. “In addition, we’ve added new automated tools and expanded the team to enable us to ramp up for future growth and expansion. This past year we have seen the luxury market rebound the quickest. This segment is consistently the most resilient and we are already posting double digit growth projections for 2022 and 2023.”
ATC’s new strategic preferred partnerships include several luxury brands such as Intercontinental Luxury and Lifestyle Collection, St. Regis, Ritz Carlton, as well and lifestyle brands such as Kimpton and Autograph.
In addition, specialty products, such as Hideaway Resort & Spa in the Maldives has also been added. ATC works with individual properties as well as chain hotels, for example all twenty-one hotels of the Red Carnation collection are part of the hotels & resorts portfolio.
All hotels are required to provide a rich consumer amenity package such as complimentary breakfast, early check-in/late check-out, room upgrades, and complimentary Wi-Fi included.
In addition, many properties also provide an indigenous welcome amenity representing the local area such as: tequila or whiskey tasting, complimentary macaroon gift box and more.
New brand messaging
Most recently ATC launched a new lead generating marketing campaign, “Where luxury is the standard” in consumer and trade vehicles.
This campaign highlights ATC advisors as curators committed to creating luxury travel experiences. Through their years of experience and best kept secrets, they are able to create luxury, tailor-made experiences that inspire mind, body and soul.
Created in 2009, The Affluent Traveler Collection is an exclusive, by invitation-only marketing group that provides its qualified travel advisors with a range of products, tools, and services including marketing expertise, innovative technology and training opportunities.