Wednesday,  April 24, 2019  8:31 pm



The Italian Government Tourist Board North America and Canadian Travel Council Promoting Italy host second annual Italy Symposium in Piemonte

The Italian Government Tourist Board North America (ENIT) through the Toronto office and Canadian Travel Council Promoting Italy (CTCPI) organized, in collaboration with CEIP, the Piemonte Agency for Investments, Exports and Tourism, as well as Alitalia, the second edition of the Italy Symposium which took place from October 31 to November 6 in Piemonte, Italy.

The Italy Symposium is an event designed and organized by ENIT North America in partnership with CTCPI, an association composed of the following Canadian tour operators: Alba Tours, Arts & Leisure Tours, Travel with Flair, Contiki Vacations, Globus Family of Brands, Trafalgar, Insight Vacations and Kompas Express.

This year’s symposium program allowed 70 Canadian operators and media to visit the Piemonte territory, while visiting highlights such as: Lake Maggiore (Stresa, Isola Bella, Isola dei  Pescatori, Verbania and Pallanza) Biellese, Langhe, Lake Orta and the city of Torino with its historical centre, the Palace of Venaria, the Cinema Museum and the Egyptian Museum. 

The Canadian delegation’s route was inter-weaved with presentations from the territory held by the following Local Tourist Boards: ATL Distretto Turistico dei Laghi and ATL Novara; ATL Biellese, Valsesia and Vercelli; ATL Langhe and Roero, ATL Cuneo, ATL Asti and ATL Alessandria (Alexala); as well as a presentation of Tourism Torino and the province.

On November 5, a workshop was held at the Regional Museum of Natural Science. At this workshop Canadian tour operators has the opportunity to meet with 30 Piemontese operators to create business contacts to the region.

“The choice of Piemonte for the Italy Symposium confirms the interest for our region by the Canadian tourist industry,” said Giuliana Manica, Minister of Tourism of the Region of Piemonte. “Thanks to excellent quality of life and services of our destination, that offers great history and culture.”

According to ENIT Toronto, who has noted to receiving positive responses from the Canadian participants, these are all factors which will contribute and support the future growth trends  towards the Piemonte destination.