WestJet has launched its fourth annual holiday video, capturing the full scope of the airline’s recent campaign to spread a little holiday cheer across the world.
The video, titled WestJet Christmas Miracle: 12,000 Mini Miracles, shows how WestJetters and Blue Santa inspired nearly 32,000 random acts of kindness across Canada and from as far away as Europe and Australia.
As part of WestJet's 12,000 mini-miracles day on Dec. 9, thousands of WestJet employees hit the streets and airports around the WestJet world with the goal of performing 12,000 random acts of kindness in a 24-hour period. In addition, Blue Santa, hopped into a WestJet Boeing 737 where he made stops in Halifax, Toronto, Calgary, Yellowknife and Vancouver to join his WestJet elves on the streets to spontaneously deliver gifts and good deeds across the country. PAX caught up with the WestJet team during the campaign’s Toronto stop.
Street teams were active in 13 cities and 38 airports around the WestJet world. The entire mission was managed from the command centre at WestJet's headquarters in Calgary. In the end, nearly 32,000 mini miracles were recorded.
This year's initiative garnered 10,000 mentions on Facebook and Twitter, 200 million Twitter impressions and more than 300,000 visits to the mini-miracle website hub, WestJet said.
Since the launch of the very first WestJet Christmas Miracle video in 2012, the videos have received nearly 50 million views.