As WestJet continues to focus on its new strategic direction, the airline has appointed Christian Novosel as its Chief Digital Officer.
“Digital and technological innovation will be foundational to our success as we look to improve our guest and employee experience and return WestJet to our cost-conscious roots,” said Alexis von Hoensbroech, WestJet Chief Executive Officer.
Digital innovation for pandemic recovery
Hoensbroech shared that at this pivotal time in recovery, WestJet is investing in strategic areas of its business.
The airline says that Novosel's role as chief digital officer will be critical as WestJet bolsters its commitment to digital innovation and deliver better options for its guests.
Novosel joins WestJet with almost 20 years of aviation experience, most recently serving as head of corporate development and chief data officer for Austrian Airlines.
In this role, he established the airline’s centralized digital team and led several strategic and innovative processes to implement digital solutions across the organization.
“This is an exciting time for Canadian aviation and WestJet’s commitment to digital innovation will set the airline up for success as it emerges from the pandemic,” said Novosel. “I am thrilled to be joining WestJet and an exceptional team of individuals to further enhance the airline’s operational efficiency as well as the employee and guest experience.”
Christian’s breadth of experience in aviation and impressive track record in digital transformation will strengthen WestJet’s digital portfolio and in his new role, Christian will be responsible for the digital transformation of the WestJet Group.
This includes responsibility for the airline’s digital roadmap, data science, advanced analytics, and business intelligence agenda.
In addition, Christian will lead the delivery of WestJet’s digital products including, website and guest apps, and direction of all major projects through the airline’s Group Project Management Office.
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