WestJet launched its new uniform collection for frontline team members on Wednesday (Sept. 7), on a special runway at YYC Calgary International Airport.
The uniforms, conceptualized by international designer, Juli Grbac, are unique to Canada and were created with safety and inclusivity at the forefront.
"The launch of our new uniforms is not only representative of WestJet's brand and inclusive culture, but of the incredible WestJetters who make up our unique identity," said Diederik Pen, WestJet’s chief operating officer. "Our new uniform collection has gone through design refinement and extensive wear-testing and I am so proud to stand alongside the many dedicated WestJetters who brought this uniform collection to life as we celebrate this milestone and look forward to a bright future ahead."
A fit for every body
While developing WestJet's new uniform, frontline WestJetters across all departments of the airline were consulted throughout the development phases to refine the designs and create a product suited to those who would wear it.
In 2017, WestJet was the first Canadian airline to update their uniform guidelines to be unchained from gender norms.
WestJet's new uniforms, The Lakes and Rocky Mountain collections, further that approach as they are genderless, providing the opportunity for WestJetters to select the uniform that is most authentic and comfortable to them.
Redesigned name tags also feature a newly-created space for pronouns, to promote greater inclusivity for everyone in WestJet's world, while an infusion of the airline's iconic teal colour highlights its 26-year history.
Along with the new uniforms, WestJet recently updated its tattoo policy to ensure frontline staff have the freedom to showcase visible tattoos and celebrate individuality, while wearing their uniform and representing the airline.
"Our WestJetters spend a lot of time in their uniform, so it was integral for us to create a product to the highest safety standard that reflects the diverse team members who show up every day to deliver care to our guests," said Leah McDonald, WestJet, director, training and uniforms. "This journey began four years ago and throughout the process, inclusivity has led our design and development.”
“These uniforms were created for all bodies, allowing each of our frontline team members to proudly wear something that reflects their individual style, identity and authentic self."