Turkish Airlines has launched a new global advertising campaign centered around the concept of Pangea – which millions of years ago was a single and connected supercontinent – that stars actor Morgan Freeman, who narrates an inspiring message about reunification and reconnection of people and their worlds.
The commercial debuted online yesterday (Feb. 10) and will air during the second quarter of Super Bowl LVI on Feb. 13.
The campaign’s concept pays homage to Turkish Airlines’ extensive connectivity as the global carrier that flies to more countries than any other airline, offering a “We are all connected” message as the world prepares for a bright and promising future.
“Make far feel close”
While today Pangea no longer exists, Turkish Airlines says it is proud of reconnecting people with their loved ones and fostering this sense of reconnection.
Through this new campaign, the carrier aims to communicate its objective to “make far feel close” and “bring there to here.”
“After months of creative ideation and production, we’re glad to share our Pangea campaign that features Morgan Freeman with the world during the most watched sporting event on the global calendar. Travellers are increasingly hopeful and enthusiastic to safely explore new destinations or reunite with loved ones, and as a leading global airline, we hope to spark inspiration and instill confidence as we strive to reconnect the world," said Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat, in a statement.
To bring the story to life, Turkish Airlines commissioned Morgan Freeman, who was also featured in the airline’s 2017 campaign.
"With this project again, Freeman lends his talent to the production, captivating audiences with his strong narrative presence and iconic voice," the airline said.
The campaign, which began production in September 2021, was shot on location in Istanbul and New York.
In addition to live action footage, the commercial also features computer generated animation scenes that depict continents and landmasses reconnecting to illustrate Pangea in an arresting and visual way.
This is the brand’s sixth ad that will be featured at the Super Bowl.
‘Pangea’ will air in 136 countries and follows a number of high-profile commercials that Turkish Airlines has previously aired at the Super Bowl.
In 2016, Turkish Airlines debuted the “Fly to Gotham and Metropolis City” ad which was a part of the carrier’s “Batman v Superman” campaign; in 2017, with “Widen Your World,” Freeman invited viewers to explore its wide route network; and in 2018, the “Five Senses” campaign starring Dr. Oz, who experienced the wonders of the world through five senses.
Ridley Scott directed the 2019 Super Bowl commercial ‘The Journey,’ a cinematic and thrilling chase through the stunning sights of Istanbul and the new Istanbul Airport. Lastly, “Step on Earth” aired in 2020.
Turkish Airlines connects countries and cultures from 334 destinations across 128 countries spanning five continents.
With a centrally located hub between the continents of Europe, Asia and Africa, the airline also provides connectivity through the new Istanbul Airport.
View the 60-second version of the commercial here!