As PAX reported on location in Calgary this week, WestJet has opened it's first-ever flagship lounge at Calgary International Airport (YYC), representing a “pivotal moment” in the airline's premium strategy.
The WestJet Elevation Lounge, its official name, was inspired by the different levels of land seen here in Canada, particularly in Calgary, which is famous for its soaring mountain ranges.
The warm, Canadian-inspired space is more than 9,300 square feet and boasts a range of features, such as a self-serve entry, seating areas that offer panoramic views of the Rocky Mountains, an open-concept kitchen, dedicated “focus spaces,” meeting room facilities, chic showers, and a dedicated family room, among other amenities.
“It’s a big investment for us,” Arved von zur Muehlen, WestJet’s Chief Commercial Officer, told PAX in the lounge on Tuesday (Oct. 27). “The service our guests enjoy on our 787s – we also want them to enjoy that on the ground.”
Hannah Fairweather, a product development analyst at WestJet, gave PAX a detailed tour of the space, which she said was about two years in the making.
"I think we have everything our guests would need in this lounge, but really where we go further is in the design and the experience – how we've created the environment to feel," she said.
WestJet's Elevation Lounge officially opens on Nov. 2nd. At YYC, it is located at Concourse B of the Domestic Terminal and is accessible to guests departing from Concourses A, B and C, as well as Concourse D of the International Terminal (when accessed from security checkpoint B or C).
PAX had its cameras rolling at this week's preview. Watch our video from the Elevation Lounge here!
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