OWG airline is offering travellers who lost their deposit because of the pandemic a chance to recover their money or get a credit toward a future flight.
As part of a campaigned called "High Love," the company is using the promo to "bring a little sunshine into the lives of people whose travel plans were cancelled."
"At the beginning of the pandemic in March 2020, a number of airlines had to cancel hundreds of flights. Since they received no assistance from the government, as was the case in the majority of industrialized countries, some transporters found themselves unable to reimburse their customers," the company said in a press release on Tuesday (Feb. 23). "Not only did this situation create turmoil for many travellers, it also made them lose trust in their airlines."
President of OWG Marco Prud'Homme believes thousands of travellers have "fallen out of love" with their traditional carriers.
"This promotion is our way to tell them that our heart is open and that there is always a local Québec-based alternative for those who like to travel," Prud'Homme said in a statement.
Open to everyone
Participants will be asked to explain why they deserve to be chosen based on their story (for example, a ruined wedding anniversary, an important trip canceled or any reason justifying why they deserve to win this sum).
The questionnaire offers a choice between being reimbursed in cash or in the form of a credit applicable on a future OWG flight – once it's safe to travel again.
Each week, during an undetermined period, the OWG team will select a winner "based on the merits of their storyline," the company said.
A sum equivalent to the lost amount will be delivered in person by an OWG employee.
High customer satisfaction
OWG is a subsidiary of Nolinor Aviation, a Canadian airline based in Quebec that was announced in July.
The airline's original plan was to offer links from Montreal and Toronto to Cuba starting in November 2020, but that was postponed to December due to pandemic-related challenges and travel restrictions.
While launching an airline in the middle of a global pandemic is bound to encounter challenges, the brand reported positive customer reviews from its first series of flights.
"OWG carried out a first series of flights to Cuba this winter with a 94% satisfaction rating," the company said, noting how the airline offers a "new formula" based on customer satisfaction and personalized service, such as hearty free meals served on all its flights.
The company’s launch included a strategic alliance with Hola Sun Holidays (and sister company Caribe Sol in Quebec) to offer direct and dedicated flights to Cuba on board modern Boeing 737-400s.
The OWG team says it is already making improvements to its in-flight experience while waiting for flights to resume.
“We were able to test a number of aspects of our in-flight experience during this first series. Our in-flight crew delivered a unique experience and, based on the level of traveller satisfaction, we came out winners when we gambled on our HIGH LOVE in-flight experience,” said Oliver Tomczak, OWG’s director of commercial operations, in January. “We’ll use this shutdown period to perfect this experience.”
Click here to enter OWG's contest.
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