It was an elegant affair at last night's Melia Cuba event, which welcomed travel professionals from all levels of the industry to Toronto's Casa Loma - an appropriate venue as the resort company showcased its Royal Service.
Sharing updates with attendees, Melia Sales Executive Brenda Bradley emphasized their work to ensure visitor satisfaction.
"We are working to make sure that our clients - your clients - are having an exceptional time," she said. "We want them to know that when travelling to Cuba, not only are they going to a fantastic destination, we're hoping you have confidence in our hotels because we really do strive to be exceptional."
Royal Service in Cuba started at Melia's Paradisus Princesa del Mar, a type of "niche hotel within the hotel," offering upgraded accommodations, private pool & beach area, full concierge services, full time butler service, private dining area, plus with private transfers to and from the airport.
"It’s a higher end vacation," Bradley described.
In other news, the Melia Marina Varadero is introducing an EP option for its studio, one- and two-bedroom apartments coming in the 2014-2015 winter season (clients can also purchase meal plans through the hotel), while hotel rooms will remain all-inclusive.
The new Melia Jardines del Rey in Cayo Coco is scheduled to open in November - a five-star, new build offering 1,176 rooms and a family friendly property.
In all, Melia Hotels International has 26 hotels within Cuba.
Bradley noted that in addition to new product, the company continues to invest funds to upgrade and support existing hotels. She voiced her appreciation for the support of the travel partners who participated in the exquisite evening, saying, "Truly without the agents supporting our properties, we wouldn't be able to continue to grow and we wouldn't have gone in the direction of Royal Service and looking for the higher end clients while staying true to families and groups, who have made us who we are."