KLM campaign reminds travellers It's An Airline

KLM Royal Dutch Airlines has released a new online campaign which seeks to answer the question of 'what's in a name?'

According to KLM, the 'It's An Airline' campaign is designed to raise awareness within North America of the Dutch flag carrier; a recent study brand by Air France-KLM found that many North American consumers did not know that KLM is an airline, with some confusing it for a radio station or a brand of milk.

The campaign features several videos featuring comedian Ken Marino addressing the question, along with sponsored content via Facebook, Twitter, Instagram, and YouTube; display advertising; and a microsite, ItsAnAirline.com, featuring the videos along with special interactive content.