Saturday,  July 24, 2021  12:41 am

Innovation will be key to recovery, writes Air Canada CEO Michael Rousseau in column debut

  • Air
  •   03-17-2021  11:46 am
  •   Pax Global Media

Innovation will be key to recovery, writes Air Canada CEO Michael Rousseau in column debut
Michael Rousseau, President and CEO, Air Canada. (Air Canada)
Pax Global Media

President and Chief Executive Officer of Air Canada, Michael Rousseau, has published his first column since taking over the airline’s top role from Calin Rovinescu, who retired in February. 

“I assure you that when you are ready to fly again, we are well-prepared to carry you safely. From the very beginning of the pandemic, we have continually layered on new biosafety measures and improved upon those already in place,” writes Rousseau in the letter, which appears in the latest edition of Air Canada’s enRoute Magazine. “All of us at Air Canada are eager to welcome you back on board.”

Rousseau joined Air Canada as Chief Financial Officer in 2007 to help the company at another difficult time – the global financial panic.

“I saw first-hand how a period of upheaval is an ideal opportunity to make changes and try new things,” he writes.

The CEO goes on to highlight some of Air Canada’s achievements over the past year, despite never-before-seen challenges caused by the COVID-19 pandemic.

Some of Air Canada’s noteworthy moments included installing a new reservation system, launching a transformed Aeroplan program and making changes to its fleet, such as renewing it with modern and more environmentally-friendly Airbus A220 and Boeing 737 MAX aircraft, he says. 

“We mostly did all this without fanfare,” he writes. “Still, these and other innovations, such as convenient new touchless airport processes, will be key to recovering from the pandemic and allowing us to emerge even better than before.”

Mr. Rousseau adds that he is looking forward to the challenges ahead, noting that he is “confident that our dedicated and highly motivated team will exceed your expectations as we transport you safely to your next destination.”

You can read Michael Rousseau’s complete letter here.

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