In an effort to remind travel partners of the luxury products available with Goway, a few representatives made their way around Toronto sporting high-end attire and spreading the word.
Paying a visit to the PAX office with a bottle of bubbly in hand was Anita Emilio, general manager, wholesale North America, and business development managers Aubrey Schmidt and Shamsheer Cottar.
“We’re highlighting that Goway sells luxury and travel agents should think of us for their discerning clients,” Emilio said.
The team emphasized that this is not a new option for the company, as they’ve always had the ability to customize and cater to client needs, but as trends show that customers are asking for more high-end product, they recognize the opportunity to fulfill these needs by working with travel agents. Options are available across all destinations, including Australia, New Zealand, Africa, Asia, Latin America, Idyllic Islands, and the Polar regions of Antarctica and the Arctic.
Goway offers a complete range of custom travel arrangements for the discerning traveller, including limousine transfers, suite accommodations, private and small group touring options, which can be combined with business and first class negotiated fares. The company also has negotiated rates on air and land arrangements to ensure that the packaged savings are lower than purchasing the arrangements online directly with airline and hotel websites.
Additional benefits include full documentation, one point of contact during the trip, plus upgraded cabin luggage, including ticket wallets and baggage tags.
Schmidt referred to a booking for two they recently received with a price tag of more than $100,000.
“The big thing is getting the message out there to agents who don’t necessarily see those requests on a regular basis to not get discouraged; we’re letting them know those clients are out there,” he said. “You have to perhaps make the effort and present the option to the client – the worst they can do is say no.”
Upselling can be easy, Cottar added, provided the agent explains the value certain elements can bring.
Recognizing that not all travel consultants can be experts in all destinations, Goway offers the option for their own specialists to take part in conference calls between agents and clients.
“It makes the agent look like they’re bringing in their team of experts for their clients and then we both get the sale,” Emilio said, noting that it’s not necessary for the client to be made aware the third-party is from Goway.
Photo: Goway's Shamsheer Cottar, Anita Emilio and Aubrey Schmidt.
To help make the sale, the company provided this guide to selling luxury product: