Air Canada and Cirque du Soleil have entered an exclusive partnership, designating the carrier as the official airline for Cirque’s Big Top and Arena shows in Canada, the U.S., Europe and select countries around the world.
The multi-year agreement will provide for the creation of an exclusive Air Canada lounge for Cirque du Soleil, accessible to eligible guests at European and Australian Big Top shows, along with a robust hospitality package, onsite brand presence across all territories and a branded experience at select Big Top shows in North America.
Aeroplan members will also be able to redeem miles for Cirque du Soleil gift cards – available at Aeroplan.com in denominations of CDN $50, $100 and $200 – to attend any performance in Canada or the U.S.
“We take pride in bringing more Canada to the world every time we fly and incorporate our passion for homegrown companies thriving on the world stage in our sponsorships,” said Air Canada President and Chief Executive Officer Calin Rovinescu. “For us, Cirque du Soleil represents the perfect mix of Canadian roots and global pedigree, and this partnership speaks to the two brands’ shared values and commitment to delivering a premium experience to our customers around the world.”
“We are very proud to team up with a strong, world-renowned brand such as Air Canada as our official airline for our touring shows,” said Cirque du Soleil President and CEO Daniel Lamarre. “Together, we will continue to share Cirque du Soleil creativity and inspiration and spread joy the world over.”
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