South African Airways (SAA) has appointed AVIAWORLD (AVIAREPS JV) as its general sales agent in North America.
Effective June 1, 2022, AVIAREPS will be assuming responsibilities for sales and marketing representation for South African Airways in the United States and Canada.
South African Airways will be closing its North America Regional Office on June 30, 2022, where it has maintained a strong presence with customers and the travel trade for over 50 years, the company said Tuesday (May 17).
While SAA has temporarily suspended flights to the U.S., due to the pandemic and its business restructuring, AVIAREPS’ appointment will "insure the airline’s favourable brand reputation is maintained in the market" and will provide continued engagement with travel trade and corporate partners in developing further business.
“South African Airways remains steadfast in our dedication to support our valued customers and travel advisors in North America and we are pleased to be associated with AVIAREPS who share that same commitment,” said Todd Neuman, executive vice-president for South African Airways in North America. “North America is keystrategically for SAA and one of the largest source markets for travel to Southern Africa, so it is important that we continue to cultivate new business for the destinations that SAA currently serves in South Africa and throughout Africa."
Leslie J. Machado, managing director of AVIAWORLD said "our topmost priority is to maintain the special partnerships in USA and Canada that SAA has built over many decades with its customers and trade partners."
Travel Advisors can contact South African Airways for sales assistance and support via email at firstname.lastname@example.org or for group bookings at email@example.com. Go to www.flysaa.com for more.