Tuesday,  October 27, 2020  12:28 am

Air France KLM appoints Catherine Guillemart-Dias to VP & GM Canada, adds summer flights

  • Air
  •   07-08-2020  3:30 pm
  •   Pax Global Media

Air France KLM appoints Catherine Guillemart-Dias to VP & GM Canada, adds summer flights
Catherine Guillemart-Dias is now vice-president and general manager Canada at Air France KLM. (Supplied).
Pax Global Media

Air France KLM has announced the appointment of Catherine Guillemart-Dias as vice-president and general manager Canada, effective August 1st. 

She succeeds Vincent Etchebehere, who will be heading Air France’s Sustainability and New Mobilities in Paris.

A 13-year veteran of the Group, Catherine Guillemart-Dias began her career in Paris as a business analyst, where she helped grow the French and Northern European markets. 

She then joined the digital team, where she focused on the customer experience, and corporate sales, where she managed a portfolio of key accounts. 

In 2013, she led the teams in Angola tasked with developing flights between Luanda and the Paris and Amsterdam hubs.

She returned to Paris in 2016, where she was appointed chief of staff to the senior vice-president France. In 2018, she joined Delta Air Lines in Atlanta collaborating to the expansion of the transatlantic joint venture for the EMEAI (Europe, Middle East, Africa and India) market.

"I am delighted to assume the leadership of the Air France KLM Group’s operations in Canada. I have complete confidence in the teams' ability to continue to provide our Canadian customers with the finest travel experience in accordance with the strictest health rules, while continuing to also uphold our societal and environmental commitments," stated Guillemart-Dias in a release. "Together, we will keep working alongside Delta Air Lines on the integrated services of our transatlantic alliance and will continue to bolster our partnership with WestJet."

Born in Tours, France, Catherine speaks numerous languages - French, English, Spanish, Portuguese, German – loves music and the opera, and plays the piano and the cello.

The Air France KLM establishment in Canada employs 130 persons across Canada:  Montreal, Toronto, Calgary, Edmonton and Vancouver. 

Operations increase into summer 

Air France and KLM, the only European airlines that have been continuing to provide flights to Canada since March, with Air France serving Montreal and KLM serving Toronto, will continue increasing their operations in July and August. 

This will include added flights as well as resuming service between Toronto and Paris for Air France, and flying out of Montreal, Vancouver and Calgary for KLM, for a total of 28 flights a week, or 37% of the 75 weekly flights originally scheduled.

“Because we continued to fly between March and late June, we made it possible for businesses to continue to move cargo, and for travellers who met their country’s health and documentation requirements, we provided them with options to return home, attend to family emergencies, or even fulfill their professional or humanitarian duties,” indicated Vincent Etchebehere, Air France KLM Canada's current vice-president and general manager. “With the European Union recently lifting some restrictions, the addition of new flights means more opportunities for Canadians to safely travel to France, the Netherlands and many other European countries." 

Vincent Etchebehere, Air France KLM Canada's current vice-president and general manager. (Supplied)

Health measures

The Air France KLM Group has instituted the highest hygiene standards throughout its travel chain, both in-flight and on the ground: deep cleaning of the aircraft, including all contact surfaces – tray table, seat, armrests, screen, remote control, window, overhead compartments, washrooms; social distancing signs and markers; protective screens at service counters; contactless temperature measurement; back-to-front boarding; health material on board; adaptation of in-flight service to limit interaction between passengers and crew. 


Cabins are equipped with HEPA filters that capture 99.99 per cent of viruses and bacteria, and they are also sprayed with an approved virucidal product.

Masks are mandatory in airports and on the group’s flights. 


Surgical’ masks are now required on Air France flights (May 31st decree). KLM passengers have the option of flying with a universal mask. It is recommended that passengers have at least 3 masks in their carry-on for transatlantic flights, one hand disinfectant gel (under 100 ml), and single-use tissues.


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