Thursday,  February 27, 2020  9:56 pm

Air Canada's Duncan Bureau: “Why I’m ready for Rouge”

Air Canada's Duncan Bureau: “Why I’m ready for Rouge”
Duncan Bureau will be Air Canada Rouge's new president, effective immediately.
Christine Hogg

Christine Hogg is the Associate Digital Editor at PAX Global Media. Prior to joining PAX, she obtained her Honours BA in Journalism from the University of Toronto. Upon graduating, she went on to write for several travel publications while travelling the world. Her longest trip was a three-week stint in Europe, and the shortest was a 16-hour adventure in Iceland. Get in touch:

Duncan Bureau, vice president, global sales at Air Canada, has been named president of Air Canada Rouge, effective immediately.

Chatting with PAX, Bureau said: “It’s very exciting and I’m looking forward to working with the team at Rouge, who have accomplished a lot of great things already,” Bureau said. “Air Canada has been growing so quickly and Rouge has grown tremendously over the last four years. We haven’t had a president’s role over there for a while, and it’s an important contributor to the overall mix of business for Air Canada. It’s certainly a strategic asset, as it relates to dealing with LCC’s and any other entrants coming into the marketplace. We think it’s the right tool for us to be competitive and to maintain our relative position that we have today, as well as ad markets where historically, we wouldn’t have been competitive based on the type of aircraft we were applying.”

Bureau served as the vice president of global sales with Air Canada since June 2014. Prior to his time with Air Canada, he worked with competitor airline WestJet from 2002 until 2012, where he served as vice president, sales and airline partnerships.

There’s a lot that Bureau is eager to start working on over at Rouge, where he expresses his excitement towards meeting the new team and working with them to establish a strategy to capitalize on a growing market.

“Rouge is doing incredibly well and it’s a very successful part of our business, and one of the things we want to work on is that the culture continues, and that we continue to have a very compelling and competitive product,” Bureau said. “We expect to grow Rouge; we’ll be at 53 airplanes this summer and we have flexibility within our labour agreements to grow Rouge strategically and we’re going to take advantage of that and make sure that we’re competitive in markets where we have very competitive, high-density operators competing directly with us.”

Bureau added: “It’s been an incredible time with Air Canada, working for one of the most respected airlines around the world. We’ve grown revenue by more than three billion dollars and added more than 70 new markets and we’ve got a very strong relationship with our distribution partners. This isn’t an appointment where something has broken; this is an appointment where there’s huge upside. Hopefully we can make Rouge even better than it already is today because it’s a great company and it’s got great people.”

Bureau can be reached at