Air Canada announced (July 19) improvements to its onboard products.
The upgrades include expanded in-flight food and beverage offerings, more family-friendly options in the airline's in-flight entertainment library, as well as additional advances to the Air Canada app.
These updates are the latest made by the airline as part of its More to Travel initiative, a series of ongoing improvements underway across its travel products and services.
"At Air Canada, we know that a comfortable and enjoyable onboard experience is an important part of our customers' travel journey," said Jacqueline Harkness, managing director, products and services at Air Canada.
"We're pleased to offer more food and beverage options across a variety of tastes and preferences, including products not available today on any Canadian airline, as we continue improving Air Canada's overall onboard experience."
Among the additions to its food and beverage products are Earth's Own oat milk, Blue Moon Belgian White and Hop Valley IPA craft beers, Vizzy Strawberry Orange Mimosa Hard Seltzer, Aperol Spritz and rosé from Provence, France.
Its in-flight entertainment library will now include more popular kids’ shorts thanks to a partnership with Mattel, and its app will be upgraded with mobile boarding passes that are easier to use at security and during boarding, passport details of Aeroplan members linked to their profile, integrated maps of key Air Canada and Star Alliance airports, and the ability for Air Canada Signature Class and Premium Economy customers to pre-order in-flight meals on select international flights departing Canada.
"Our customers want information and digital tools that meet their real-time needs when navigating busy airports,” said Derek Whitworth, managing director of customer digital technology at Air Canada.
“Our focus is on delivering contextual travel information directly to our customers' devices via our award-winning Air Canada app, with even more improvements to come."