Pax Global Media
Virtuoso recently held its Chairman’s Event, which honours and celebrates the network’s highest-performing and most engaged travel agency members.
Munich, Germany served as this year’s setting, where Virtuoso hosted 155 attendees from nine countries.
Each had the opportunity to enjoy and explore one of the world’s most vibrant cities and a destination that seems to be on everyone’s it-list these days.
While the Chairman’s Event is a destination immersive experience, business was still a focus.
Participants came together to discuss key topics including Virtuoso’s work in accelerating brand attraction for affluent travellers, helping advisors optimize their portfolio of high-net-worth and ultra-high-net-worth clients, analyzing recent trends in traveller demand and spend, and assisting agencies with the challenges of adding and retaining advisors in the current staffing environment.
Attendees also heard directly from Virtuoso Chairman and CEO Matthew D. Upchurch and COO Brad Bourland on plans for 2023 and beyond.
“Fostering relationships of trust and admiration is what a shared travel experience does for our travellers, but also for our members,” said Upchurch. “Our Chairman’s Event has strengthened that bond, lead to greater collaboration and grown in importance with the diversity of business models around the world. The way in which we’re received in the destination also creates a sense of pride in the collective reputation we have built and strive to enhance.”
Several Virtuoso members in Canada were recognized as top producing and most engaged agencies in 2022. Canadian participants enjoyed the celebration and collaboration on a global scale, and were joined by Úna O’Leary, general manager Canada, Virtuoso.
“We are incredibly proud of our Canadian member agencies and their advisors’ commitment to providing exceptional advice and service to luxury leisure travellers,” said O’Leary.
The following agencies were invited to attend Virtuoso’s Chairman’s Event:
- CWT Vacations – CWT Harvey’s Travel, St. John’s, NL represented by Stephen Outerbridge
- Maritime Travel, Halifax, NS represented by Carol Buchanan
- Travel Professionals International, Winnipeg, MB represented by Morris Chia
- TTI Travel, Away by TTI Travel, Toronto, ON represented by Rocky Racco
- Renshaw Travel, Vancouver, BC (recipients unavailable to attend)
- North South Travel & Tours Ltd, Vancouver, BC (recipients unavailable to attend)
- Direct Travel/Vision Travel, Toronto, ON (recipients unavailable to attend)
Cultural immersion and strengthening relationships through shared experiences are hallmarks of Virtuoso’s Chairman’s Event, and Munich rolled out the red carpet.
Attendees were able to design their own days with options that included BMW Welt and Museum tours, a “bretzel” pretzel making class and wine-tasting, culinary and beer tours, and exploration of Munich’s hidden spots as well as better known areas like Nymphenburg Palace and Park.
Guests were treated to an authentic Bavarian dinner, complete with traditional lederhosen and dirndl attire, hosted by the Munich Tourism Office. Both Mandarin Oriental Munich and Hotel Vier Jahreszeiten Kempinski held beautiful dinners.
And in true Virtuoso form, the event concluded with an elegant gala dinner party at The Charles Hotel hosted by Rocco Forte Hotels, with Charles and Lydia Forte attending in person to represent their family-run company.
“As a city on the rise, Munich surprised and delighted each of us and provided the perfect backdrop to recognize and celebrate our members for their contributions to this network,” said Jennifer Campbell, senior vice president, network products & events at Virtuoso.
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