Travelsavers is on the grow in Canada and with new marketing and educational tools coming for affiliates, the future is bright indeed.
More than 750 travel agency owners and agents and dozens of suppliers from across Canada and the U.S. were welcomed to Travel Market ’18, a biennial conference providing agents with industry updates and trends along with the opportunity to speak directly to the company’s many travel partners.
Attendees took in a number of presentations from travel industry representatives including two panel discussions, one involving the presidents of major tour operators and another featuring cruise line reps.
Welcoming attendees to the Boca Raton Resort & Club in Florida, the 2018 edition of the event, titled ‘The Way Forward,’ focusing on the key themes of passion, vision and knowledge.
Growth in Canada
While Travelsavers is always looking to add new agencies, quality beats quantity.
Speaking to PAX, Travelsavers' Kathryn Mazza-Burney, executive VP sales & Nicole Mazza, chief marketing officer, explained that while approximately 10 to 15 new Canadian affiliates are welcomed into the Travelsavers fold each year, the goal is to enhance the business of the approximate 275 current affiliates rather than expand exponentially.
“It’s not a numbers game – let’s find out where the quality agencies are and fill those territories,” explained Mazza-Burney, adding that in addition to the Toronto and Vancouver regions, the majority of Travelsavers’ recent Canadian growth has taken place in Quebec, since entering that market in 2014. “We’re always looking for the right growth opportunities and we will continue that.”
Mazza added, “it’s more important to grow with the 275 agencies that we have, making sure they are maximizing their profits with us by working with our preferred suppliers. We’re laser-focused on service and each agency is individualized, so we won’t diminish that.”
Cruise line reps take part in a panel discussion, one of many presentations held during Travel Market '18.
New for Travelsavers
During the conference, Travelsavers unveiled a series of new programs for affiliates looking to enhance their selling capabilities. Here’s a look at each of the new developments coming to Travelsavers in 2018 and beyond:
The new tool will help agencies capture their share of the millions of dollars of unused cruise and tour credits lying dormant in their databases, using a proprietary technology that syncs supplier data with travel agent marketing to prompt them to follow-up with customers on their unused credits. Travel agents will automatically receive notifications motivating them to remind their clients about the unused credits and close the sales.
The new Travelsavers University will house all of its training opportunities in one place, including supplier product certifications, the brands’ own certifications, niche market training, business-building sessions with featured speakers, one-on-one coaching opportunities, and personal development sessions.
Supporting the educational offerings, American Marketing Group’s (Travelsavers' parent company) dedicated Business Analysts work hand-in-hand on a personal level with the group’s agents to grow their revenue and ensure that preferred partner’s products are maximized.
Distinctive Destination Weddings enhancements
The Distinctive Destination Weddings niche program for travel agents will get a number of upgrades, including a dynamic lead generation program, as well as training courses and certification.
The upgrades provide features such as the option for agents to build profiles for the bride and groom that can be kept private, while being able to send communications to guests about wedding and destination details; an updated destination weddings website pre-loaded with preferred supplier and unique agency content, including a blog; and calls-to-action (CTAs) for destination weddings and honeymoons have been added to every page of the customizable website.
Travelsavers also announced a number of new preferred supplier partnerships at the event, which Mazza said will “better help our agency members meet the distinctive needs of their clientele.” These include:
- American Queen Steamboat Company
- Just You
- Go Canada by Air Canada Vacations
- Cox & Kings
- Fiore Tours
- Luxe Travel Hawaii