Saturday,  June 25, 2022  7:01 pm

TRAVELSAVERS educates agents on power of digital marketing

TRAVELSAVERS educates agents on power of digital marketing

TRAVELSAVERS hosted its Quebec agency owners at the Fairmont Tremblant at Mont Tremblant, Quebec from October 22 – 24, 2017.

Focusing on the ever-changing marketing landscape and the best way to promote agencies, owners were introduced to in-depth discussions on current digital marketing trends and best practices. “As competition increases, it’s essential to communicate with our agency owners, keeping them aware of and utilizing the latest marketing tools we have to reach new audiences and keep pace”, said Kathryn Mazza-Burney, executive vice president sales, TRAVELSAVERS.

“TRAVELSAVERS’ ability to bring owners and suppliers together to collectively strategize and work one-on-one is important and helps elevate our partnership to a higher level,” said Otilia Timu, President, Carrefour Multisports Group and Travel.

Taking centre stage was marketing and communications specialist and founder of Gonzo Marketing, Frederic Gonzalo. Delivering an impactful keynote to owners, Gonzalo spoke to the sold out audience of his expertise in and the use of new technologies in web, mobile and social media.

During the three-day retreat, TRAVELSAVERS offered multiple peer to peer networking opportunities and high level educational sessions that included a round table discussion with a core group of top supplier partners.

Participants joined in team building sessions that offered new insights on increasing profitability and staying relevant in the current travel climate.