Travel Edge has named Shannon Whitebread as the company's new director of business development.
Whitebread will be responsible for "exploring the advisor landscape, analyzing target markets and identifying prospective opportunities with the objective of driving Travel Advisor acquisition," the company said in a statement.
In combination with Whitebread's appointment, Travel Edge is also launching a new signing bonus program for advisors looking to join the luxury agency.
The new Travel Edge bonus program not only rewards the new luxury travel advisor, but also the advisor who has recommended them for the network.
Whitebread joins Travel Edge with a rich history of working in the leisure, travel & tourism industry.
She comes from Insight Vacations where she collaborated with top travel industry partners to oversee effective strategic relationships with national account sales executives and managers.
“I’m excited about the opportunity to be part of the team at Travel Edge; This is a difficult time for the travel community, and we are here for those looking for a premiere luxury agency.” Whitebread said in a statement. “Travel Edge understands and celebrates the craft of the luxury travel advisor We have created a home for advisors that supports each and every business individually – so that advisors can do what they love, sell travel.
Michael Johnson, EVP Travel Edge added: “We are excited to welcome Shannon to the team. Travel Edge is focused on the future of our industry – we believe our clients desire for travel will only increase after COVID-19. We are creating a premiere luxury agency that is prepared for brighter days ahead.
“The travel industry has to be the greatest industry there is!” Whitebread concluded. “To travel is to dream. During this time, it is important we remember that we will travel again – and clients will need travel advisors to help curate these experiences. Travel advisors are truly dream makers. I am proud to join the Travel Edge family.”
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